UP NORTH FINANCIAL, LLC

RIASEC RegisteredEst. 2021
Total AUM
$204M
Discretionary
$203M
100% of AUM
Avg account
$191K
Accounts
1,065
Employees
4
Advisory reps
2

Firm details

Headquarters
TRAVERSE CITY, Michigan
CRD number
150996
Registered since
April 23, 2021
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI65.72%
  • Individuals33.94%
  • Charitable Organizations0.31%
  • State / Municipal Government0.03%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Up North Financial, LLC is an independent registered investment adviser that serves individual and family clients, with an emphasis on financial planning and portfolio management for individuals and small businesses. The firm operates under an owner-type classified as individual and uses a fee model that combines a percentage-of-assets-under-management and fixed fees, reflecting a hybrid advisory approach that can accommodate both ongoing portfolio oversight and discrete planning engagements. Investment activity is concentrated in discretionary management: nearly all assets are managed on a discretionary basis. The firm's stated business activities and asset mix point to a preference for diversified, professionally managed public funds and separately managed account solutions rather than acting as a capital allocator to outside alternative managers. That profile fits a practice focused on delivering core investment portfolios and planning services to mass-affluent and affluent households rather than running a multi-manager platform or a dedicated institutional allocation desk.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 42%, Exchange Traded Equities 33%, Cash & Cash Equivalents 20%, US Government Bonds 3%, State & Local Bonds 2%42%
  • Public Funds/Mutual Funds42%
  • Exchange Traded Equities33%
  • Cash & Cash Equivalents20%
  • US Government Bonds3%
  • State & Local Bonds2%

Contacts

2 of 2
  • WILLIAM FLYNN

    Investment ManagerCRD 802730

  • MARK HERMAN

    Investment ManagerCRD 2190754

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

TRAVERSE CITY, MI

GRAND TRAVERSE

Location

TRAVERSE CITY, MI

Headquartered in TRAVERSE CITY, MI, in the Midwest of the United States.

Region
Midwest
County
GRAND TRAVERSE
Address
223 E State St
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth