UP NORTH FINANCIAL, LLC
Firm details
- Headquarters
- TRAVERSE CITY, Michigan
- CRD number
- 150996
- Registered since
- April 23, 2021
- Website
- www.upnorthfinancial.com
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI65.72%
- Individuals33.94%
- Charitable Organizations0.31%
- State / Municipal Government0.03%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Up North Financial, LLC is an independent registered investment adviser that serves individual and family clients, with an emphasis on financial planning and portfolio management for individuals and small businesses. The firm operates under an owner-type classified as individual and uses a fee model that combines a percentage-of-assets-under-management and fixed fees, reflecting a hybrid advisory approach that can accommodate both ongoing portfolio oversight and discrete planning engagements. Investment activity is concentrated in discretionary management: nearly all assets are managed on a discretionary basis. The firm's stated business activities and asset mix point to a preference for diversified, professionally managed public funds and separately managed account solutions rather than acting as a capital allocator to outside alternative managers. That profile fits a practice focused on delivering core investment portfolios and planning services to mass-affluent and affluent households rather than running a multi-manager platform or a dedicated institutional allocation desk.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds42%
- Exchange Traded Equities33%
- Cash & Cash Equivalents20%
- US Government Bonds3%
- State & Local Bonds2%
Contacts
2 of 2WILLIAM FLYNN
Investment ManagerCRD 802730
MARK HERMAN
Investment ManagerCRD 2190754
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
TRAVERSE CITY, MI
GRAND TRAVERSE
Location
TRAVERSE CITY, MI
Headquartered in TRAVERSE CITY, MI, in the Midwest of the United States.
- Region
- Midwest
- County
- GRAND TRAVERSE
- Address
- 223 E State St
- Time zone
- ET (UTC-5)
- Office locations
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