DWP
Firm details
- Headquarters
- GROSSE POINTE FARMS, Michigan
- CRD number
- 121841
- Registered since
- October 29, 2004
- Website
- www.deseranno.com
- Custodians
- CHARLES SCHWAB & CO., INC., COMERICA SECURITIES,INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI58.13%
- Insurance Companies26.68%
- Individuals14.53%
- Charitable Organizations0.66%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
DWP is an independent registered investment adviser that has been operating since 2004 and serves both individual/family and institutional clients. The firm blends financial planning with discretionary portfolio management across households, small businesses and institutions, charging a mix of percentage-of-AUM and fixed fees. DWP is not positioned as an ESG-focused or multi-state adviser; its model centers on conventional wealth-management services and portfolio construction rather than acting as a capital allocator or pension consultant. Investment activity emphasizes pooled public strategies alongside tailored fixed income and alternative exposures. Filings show a pronounced use of mutual funds and other public fund vehicles as the core building blocks of client portfolios, supplemented by alternative asset classes and income-oriented products where appropriate. The firm’s client footprint—modest in scale—suggests a focus on higher-touch advisory relationships and customized planning for mid-to-high net worth households and select institutional mandates.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds45%
- US Government Bonds35%
- Exchange Traded Equities5%
- State & Local Bonds5%
- Investment Grade Corp Bonds5%
Owners & executives
1 of 1ELENA GRAVES
Chief Compliance OfficerCRD 4874680
Contacts
3 of 3ALANDRESS GARDNER
Wealth ManagerCRD 2744818
ROBERT RAHAIM
PresidentCRD 4581651
STEVEN SICKLESTEEL
Wealth PlannerCRD 5781102
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
GROSSE POINTE FARMS, MI
WAYNE
Location
GROSSE POINTE FARMS, MI
Headquartered in GROSSE POINTE FARMS, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.
- Metro area
- Detroit-Warren-Ann Arbor, MI
- Region
- Midwest
- County
- WAYNE
- Address
- 90 Kercheval Ave
- Time zone
- ET (UTC-5)
- Office locations
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