ALLIANCE ADVISORY & SECURITIES, LLC

RIASEC RegisteredEst. 2006
Total AUM
$687M
Discretionary
$393M
57% of AUM
Avg account
$250K
Accounts
2,748
Employees
21
Advisory reps
15

Firm details

Headquarters
WESTLAKE VILLAGE, California
CRD number
18835
Registered since
September 5, 2006
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI74.27%
  • Individuals24.92%
  • Charitable Organizations0.8%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Alliance Advisory & Securities, LLC is an independent RIA organized as an LLC and SEC-registered since 2006. The firm serves both individual/family clients and institutional clients and describes itself as a capital allocator that uses third-party managers alongside its own advisory services. Its advisory scope includes financial planning, portfolio management for individuals and small businesses as well as for institutions, pension consulting, manager selection, and educational seminars. The firm also engages in other financial product distribution and reports active consideration of ESG factors in its investment process. Fee arrangements are mixed — percentage of AUM, hourly charges, and fixed fees are all used. Alliance takes on both discretionary and non-discretionary relationships and explicitly acts as a sponsor or managing member of pooled investment vehicles in addition to other industry affiliations such as accountant and real estate broker relationships. The combination of manager selection activity and direct sponsorship indicates a hybrid model that blends outsourced manager allocations with in-house or affiliated private vehicle offerings.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 49%, Exchange Traded Equities 25%, Cash & Cash Equivalents 17%, Other 9%49%
  • Public Funds/Mutual Funds49%
  • Exchange Traded Equities25%
  • Cash & Cash Equivalents17%
  • Other9%

Owners & executives

3 of 3
  • Liza dela Cruz

    Chief Compliance OfficerCRD 4109501

  • RANDALL SANADA

    President and CEOCRD 2785856

  • JEFFREY GARAGLIANO

    Acting Chief Compliance OfficerCRD 3208095

Contacts

3 of 12
  • Sean Sottile

    Vice PresidentCRD 7915212

  • PATRICK MCILRATH

    Financial AdvisorCRD 2359351

  • JON REHUREK

    Certified Financial PlannerCRD 2785760

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

WESTLAKE VILLAGE, CA

VENTURA

Location

WESTLAKE VILLAGE, CA

Headquartered in WESTLAKE VILLAGE, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
VENTURA
Address
31248 Oak Crest Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth