ADVICEONE ADVISORY SERVICES, LLC

RIASEC RegisteredEst. 2003
Total AUM
$2B
Discretionary
$2B
100% of AUM
Avg account
$428K
Accounts
4,781
Employees
56
Advisory reps
15

Firm details

Headquarters
GLASTONBURY, Connecticut
CRD number
111614
Registered since
June 10, 2003
Custodians
CHARLES SCHWAB & CO., INC., PERSHING LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI88.52%
  • Individuals11.28%
  • Charitable Organizations0.2%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Adviceone Advisory Services, LLC is an independent registered investment adviser that focuses on financial planning and portfolio management for individuals and small businesses. The firm operates a fee-for-service model that combines percentage-of-AUM billing with fixed-fee engagements. Investment activity is centered on public funds and separately managed accounts, with discretionary portfolio management representing the bulk of advisory relationships. Adviceone is not positioned as an in-house capital allocator; instead it relies on third-party managers and mutual fund vehicles to implement client strategies. The firm does not identify as an active ESG investor. Strategically, Adviceone emphasizes diversified, client-tailored portfolios built around mutual funds and SMA strategies rather than large public ETF sleeves or proprietary product pushes. Custody relationships with mainstream custodians support multi-account servicing and model implementation across client households.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 78%, US Government Bonds 13%, Exchange Traded Equities 9%78%
  • Public Funds/Mutual Funds78%
  • US Government Bonds13%
  • Exchange Traded Equities9%

Owners & executives

2 of 2
  • OLIVIA GROSSMAN

    Chief Operating OfficerCRD 5548510

  • JANNA DRAKE

    Chief Financial OfficerCRD 7711094

Contacts

3 of 13
  • TIMOTHY MILLER

    Vice PresidentCRD 5674804

  • MICHAEL GROSSMAN

    PresidentCRD 2092687

  • AMITY RAIA

    Investment Advisor RepresentativeCRD 7582213

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Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 4

Active vs passive

$1.5M in ETFs

Passive

77%

$1.2M

Active

23%

$349K

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$761K1,16550.37%

Location

Primary office

GLASTONBURY, CT

HARTFORD

Location

GLASTONBURY, CT

Headquartered in GLASTONBURY, CT, anchoring the Hartford-East Hartford, CT metro in the Northeast.

Metro area
Hartford-East Hartford, CT
Region
Northeast
County
HARTFORD
Address
100 Western Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth