Zion Financial Planning, LLC
Firm details
- Headquarters
- ,
- CRD number
- 289007
- Website
- zionfp.com
- Custodians
- ALTRUIST FINANCIAL LLC, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees, Commissions
- Client types
- Individuals65.52%
- HNWI34.48%
- Services
- Financial PlanningPortfolio Management for IndividualsPension ConsultingEducational Seminars / Workshops
Firm profile
FINTRXOverview
Zion Financial Planning, LLC is an independent, individual-owned registered investment adviser that serves primarily individual and family clients. The firm blends financial planning with portfolio management and insurance brokerage, delivering fee models that include percentage-of-AUM, hourly and fixed fees, and commission-based arrangements. Its advisory services cover financial planning, portfolio management for individuals and small businesses, pension consulting services and educational seminars/workshops, indicating a practice that combines ongoing asset management with planning and client education. Investment activity shows a clear tilt toward equity exposure: the firm reports a preference for exchange-traded equities as its most-used asset type. In addition to equities and mutual funds, Zion Financial Planning implements third-party alternative strategies — notably real estate, commodities and oil & gas — and uses annuities for certain client needs. The firm is not positioned as a capital allocator running proprietary alternative funds; instead it accesses external managers and investment vehicles to augment core portfolios.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities80%
- Non-Exchange Traded Equities15%
- Cash & Cash Equivalents5%
Contacts
1 of 1
Wen-liang Huang
FounderCRD 5808991
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
, null
Location
, null
Headquartered in , null.
- Office locations
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