WORTH FINANCIAL GROUP INC.

Broker-DealerFINRA MemberEst. 2026
Total AUM
$123M
Discretionary
$123M
100% of AUM
Accounts
157
Employees
11
Advisory reps
12
Brokerage reps
10

Firm details

Headquarters
DALLAS, Texas
CRD number
13478
Registered since
April 22, 2026
Custodians
CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM
Client types
  • HNWI96.39%
  • Individuals3.61%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Worth Financial Group Inc. is a privately held corporate adviser serving individual and family clients, with an ownership structure listed as individual control. The firm combines advisory services with broker-dealer and insurance brokerage activities; its advisory mandate focuses on portfolio management for individuals and small businesses. Fee arrangements are based on a percentage of assets under management. Regulatory snapshot data lists the firm’s SEC registration year as 2026 and classifies it as unclassified; the record also notes that the firm does not act as a capital allocator and is not flagged as an active ESG investor. Worth Financial Group maintains multiple industry affiliations, including broker-dealer, other investment adviser, registered municipal advisor, and insurance company roles. The firm is not described as a multi-state adviser in the snapshot and is not a newly formed adviser according to the available record.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 56%, Exchange Traded Equities 19%, Investment Grade Corp Bonds 15%, Cash & Cash Equivalents 10%56%
  • Public Funds/Mutual Funds56%
  • Exchange Traded Equities19%
  • Investment Grade Corp Bonds15%
  • Cash & Cash Equivalents10%

Owners & executives

1 of 1
  • LISA GESIN

    Chief Compliance OfficerCRD 4081195

Contacts

3 of 11
  • MICHELLE SMITH

    Office AdministratorCRD 2553680

  • ANTHONY MORRIS

    Registered RepresentativeCRD 2849581

  • KEVIN GARMAN

    Managing PartnerCRD 1959778

Unlock 8 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

DALLAS, TX

DALLAS

Location

DALLAS, TX

Headquartered in DALLAS, TX, anchoring the Dallas-Fort Worth, TX-OK metro in the South.

Metro area
Dallas-Fort Worth, TX-OK
Region
South
County
DALLAS
Address
16660 Dallas Pkwy
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth