WISMAR FINANCIAL

RIASEC Registered
Total AUM
$5.5M
Discretionary
$4.6M
83% of AUM
Avg account
$324K
Accounts
17
Employees
2
Advisory reps
2

Firm details

Headquarters
CARLSBAD, California
CRD number
337662
Custodians
INTERACTIVE BROKERS LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Wismar Financial operates as an independent registered investment adviser organized as a limited liability company and targets individual and family clients, with additional work for small businesses. The firm is structured around fee-based portfolio management and financial planning, charging a percentage of assets under management. As an insurance broker, they integrate insurance products—most notably annuities—into client plans alongside investment portfolios. Investment behavior shows a clear tilt toward publicly traded equities as the primary allocation. The adviser uses both discretionary and non‑discretionary mandates, with a preference for exchange‑traded instruments and a willingness to use external managers for selected alternative exposures. The firm does not position itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 60%, US Government Bonds 20%, Sovereign Bonds 10%, Cash & Cash Equivalents 10%60%
  • Exchange Traded Equities60%
  • US Government Bonds20%
  • Sovereign Bonds10%
  • Cash & Cash Equivalents10%

Owners & executives

1 of 1
  • Aaron Baker

    Chief Compliance Officer, Investment Advisor RepresentativeCRD 8036691

Contacts

1 of 1
  • ROBERT BAKER

    Founder and PresidentCRD 3100188

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

CARLSBAD, CA

SAN DIEGO

Location

CARLSBAD, CA

Headquartered in CARLSBAD, CA, in the West of the United States.

Region
West
County
SAN DIEGO
Address
2521 Palomar Airport Rd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth