Wismar Financial

RIASEC Registered
Total AUM
$5.5M
Discretionary
$4.6M
83% of AUM
Avg account
$324K
Accounts
17
Employees
2
Advisory reps
2

Firm details

Headquarters
Carlsbad, California
CRD number
337662
Custodians
INTERACTIVE BROKERS LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Wismar Financial operates as an independent registered investment adviser organized as a limited liability company and targets individual and family clients, with additional work for small businesses. The firm is structured around fee-based portfolio management and financial planning, charging a percentage of assets under management. As an insurance broker, they integrate insurance products—most notably annuities—into client plans alongside investment portfolios. Investment behavior shows a clear tilt toward publicly traded equities as the primary allocation. The adviser uses both discretionary and non‑discretionary mandates, with a preference for exchange‑traded instruments and a willingness to use external managers for selected alternative exposures. The firm does not position itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 60%, US Government Bonds 20%, Sovereign Bonds 10%, Cash & Cash Equivalents 10%60%
  • Exchange Traded Equities60%
  • US Government Bonds20%
  • Sovereign Bonds10%
  • Cash & Cash Equivalents10%

Owners & executives

1 of 1
  • Aaron Baker

    Aaron Baker

    Chief Compliance Officer, Investment Advisor RepresentativeCRD 8036691

Contacts

1 of 1
  • Robert Baker

    Robert Baker

    Founder and PresidentCRD 3100188

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Carlsbad, CA

San Diego

Location

Carlsbad, CA

Headquartered in Carlsbad, CA, anchoring the San Diego-Chula Vista-Carlsbad, CA metro in the West.

Metro area
San Diego-Chula Vista-Carlsbad, CA
Region
West
County
San Diego
Address
2521 Palomar Airport Rd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth