Wiser Advisor Group

RIASEC RegisteredEst. 2023
Total AUM
$128M
Discretionary
$127M
100% of AUM
Avg account
$824K
Accounts
155
Employees
3
Advisory reps
3

Firm details

Headquarters
,
CRD number
326579
Registered since
May 17, 2023
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI83.47%
  • Charitable Organizations6.95%
  • Individuals4.65%
  • Pension & Profit Sharing Plans4.61%
  • Corporations / Businesses0.32%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Wiser Advisor Group is an independent registered investment adviser organized as an LLC and operating as a capital allocator for both individuals/families and institutional clients. The firm offers fee-based advice under a mix of percentage-of-AUM and fixed-fee arrangements and provides services that include financial planning, discretionary portfolio management for individuals and small businesses, portfolio management for businesses or institutions, pension consulting, and the selection of outside managers. The firm does not identify as an active ESG investor and appears to operate on a single-state basis. The firm is owned by an individual and registers with the SEC. Its business model emphasizes outsourced manager use and allocation to third-party strategies rather than running large in-house product platforms.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 89%, State & Local Bonds 6%, Cash & Cash Equivalents 5%89%
  • Exchange Traded Equities89%
  • State & Local Bonds6%
  • Cash & Cash Equivalents5%

Owners & executives

3 of 3
  • Larry Lytle

    Larry Lytle

    CEOCRD 4872962

  • Zachary Lytle

    Zachary Lytle

    Chief Operating OfficerCRD 7028307

  • Donald Laughlin

    Donald Laughlin

    President, CEOCRD 8189910

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 73

Active vs passive

$48.8M in ETFs

Passive

81%

$39.6M

Active

19%

$9.2M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$5.6M8,22011.57%

Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth