WINDSOR CAPITAL MANAGEMENT, LLC

RIASEC RegisteredEst. 2005
Total AUM
$703M
Discretionary
$703M
100% of AUM
Avg account
$584K
Accounts
1,204
Employees
8
Advisory reps
5

Firm details

Headquarters
PHOENIX, Arizona
CRD number
116593
Registered since
April 28, 2005
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI53.23%
  • Individuals35.49%
  • Pension & Profit Sharing Plans6.55%
  • Corporations / Businesses3.47%
  • Charitable Organizations1.27%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Windsor Capital Management, LLC is an independent registered investment adviser that emphasizes equity exposure implemented largely through exchange-traded vehicles. The firm serves both individual and institutional clients and offers comprehensive advisory services that include financial planning, portfolio management for individuals and businesses, and pension consulting. Windsor uses a fee model that combines a percentage of assets under management with hourly charges for advisory work. Investment activity shows a strong preference for broad-market ETF allocations as the primary building blocks of client portfolios, supplemented by selected individual equities and third-party alternative strategies. Windsor is not positioned as an active ESG investor. The firm’s approach appears pragmatic and implementation-focused: low-cost ETFs for core beta and liquidity, select stocks for tactical or concentrated views, and external managers for alternative return streams and credit exposure.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 54%, Investment Grade Corp Bonds 34%, State & Local Bonds 5%, US Government Bonds 3%, Non-Investment Grade Corp Bonds 2%, Cash & Cash Equivalents 2%54%
  • Exchange Traded Equities54%
  • Investment Grade Corp Bonds34%
  • State & Local Bonds5%
  • US Government Bonds3%
  • Non-Investment Grade Corp Bonds2%

Owners & executives

2 of 2
  • DONALD PEPPLER

    Chief Investment OfficerCRD 2482674

  • DARREN WHITEHURST

    Chief ManagerCRD 2283364

Contacts

3 of 3
  • CAROLIN ALAVERDIAN

    Vice PresidentCRD 2981246

  • LEWIS COFFEY

    Research AnalystCRD 4346851

  • FREDERICK PETRINO

    Investment Adviser RepresentativeCRD 1389177

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 90

Active vs passive

$416M in ETFs

Passive

85%

$353M

Active

7%

$62.8M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$38.1M58,3359.16%

Location

Primary office

PHOENIX, AZ

MARICOPA

Location

PHOENIX, AZ

Headquartered in PHOENIX, AZ, anchoring the Phoenix-Mesa, AZ metro in the West.

Metro area
Phoenix-Mesa, AZ
Region
West
County
MARICOPA
Address
20860 N Tatum Blvd
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth