Willis Investment Counsel Inc

RIASEC RegisteredEst. 1983
Total AUM
$4.2B
Discretionary
$4.2B
100% of AUM
Avg account
$7.4M
Accounts
568
Employees
13
Advisory reps
7

Firm details

Headquarters
Gainesville, Georgia
CRD number
111042
Registered since
March 22, 1983
Custodians
PERSHING LLC, ASCENSUS TRUST
Fee structure
Percentage of AUM, Fixed Fees, Other
Client types
  • Corporations / Businesses42.89%
  • Pension & Profit Sharing Plans34.66%
  • HNWI11.78%
  • Pooled Investment Vehicles4.8%
  • Insurance Companies2.92%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Willis Investment Counsel Inc is an independent, SEC-registered RIA that has been operating since 1983. The firm is organized as a corporation with individual ownership and describes itself as a capital allocator serving both high-net-worth individuals and families as well as institutional clients. Its fee mix includes percentage-of-AUM arrangements, fixed fees and other fee structures. Core advisory services cover financial planning, portfolio management across individuals, pooled vehicles and institutions, selection of other advisers, publication of investment periodicals/newsletters and client education through seminars and workshops. Willis does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 75%, Investment Grade Corp Bonds 13%, US Government Bonds 11%, Cash & Cash Equivalents 1%75%
  • Exchange Traded Equities75%
  • Investment Grade Corp Bonds13%
  • US Government Bonds11%
  • Cash & Cash Equivalents1%

Owners & executives

3 of 3
  • Richard Whitehead

    Richard Whitehead

    Chief Financial OfficerCRD 7923833

  • Kelli Wright

    Kelli Wright

    Chief Compliance Officer & Vice PresidentCRD 4641985

  • Robert Willis

    Robert Willis

    CEO and Chief Investment OfficerCRD 2239387

Contacts

3 of 4
  • James Kilroy

    James Kilroy

    President and Portfolio ManagerCRD 3049536

  • Natalie Challen

    Natalie Challen

    Director Of Relationship ManagementCRD 7307356

  • John Lewis

    John Lewis

    Portfolio ManagerCRD 6380582

Unlock 1 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 12

Active vs passive

$44.9M in ETFs

Passive

100%

$44.9M

Active

0%

$0

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO S&P 500 EQUAL WEIGHT ETF (RSP)InvescoPassiveLarge Blend$19.8M92,88044.00%

Location

Primary office

Gainesville, GA

Hall

Location

Gainesville, GA

Headquartered in Gainesville, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
Hall
Address
710 Green St Ne
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth