WILLIS ASSET FINANCE MANAGEMENT LLC

RIASEC RegisteredEst. 2025
Total AUM
$349M
Discretionary
$349M
100% of AUM
Avg account
$69.8M
Accounts
5
Employees
17
Advisory reps
3

Firm details

Headquarters
COCONUT CREEK, Florida
CRD number
337254
Registered since
December 17, 2025
Fee structure
Percentage of AUM, Performance Based Fees, Other
Client types
  • Pooled Investment Vehicles100%
Services
Portfolio Management for Pooled Investment Vehicles

Firm profile

FINTRX

Overview

Willis Asset Finance Management LLC is a private-equity-focused adviser that manages pooled investment vehicles on behalf of institutional clients. The firm operates as a limited liability company and is structured to act as sponsor and general partner, serving as managing member for the funds it runs. Its advisory mandate centers on portfolio management for pooled vehicles rather than direct capital allocation or discretionary retail wealth management. The firm charges a mix of percentage-of-AUM and performance-based fees (plus other fee components), and it is not positioned as an ESG investor. Willis Asset Finance Management LLC markets primarily to institutional investors and retains control roles consistent with GP responsibilities across its fund vehicles.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Owners & executives

1 of 1
  • AUSTIN WILLIS

    Chief Executive OfficerCRD 4419459

Contacts

2 of 2
  • SCOTT FLAHERTY

    CRD 2771405

  • JOSHUA BUTLER

    CRD 8195497

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

COCONUT CREEK, FL

BROWARD

Location

COCONUT CREEK, FL

Headquartered in COCONUT CREEK, FL, anchoring the Miami-Port St. Lucie-Fort Lauderdale, FL metro in the South.

Metro area
Miami-Port St. Lucie-Fort Lauderdale, FL
Region
South
County
BROWARD
Address
4700 Lyons Technology Pkwy
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth