Whole Family Financial Services, Inc.
Firm details
- Headquarters
- ,
- CRD number
- 305027
- Website
- wholefamilyfinancial.com
- Custodians
- CHARLES SCHWAB & CO., INC., THE CAPITAL GROUP COMPANIES
- Fee structure
- Percentage of AUM, Hourly Charges
- Client types
- HNWI83.66%
- Individuals16.34%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Whole Family Financial Services, Inc. is an independent registered investment adviser that focuses on financial planning and portfolio management for individuals and small businesses. The firm operates primarily on a fee basis—charging a percentage of assets under management and offering hourly consulting—and appears to run most client relationships on a non‑discretionary platform. Investment activity centers on liquid, exchange‑traded exposures supplemented by third‑party alternative allocations; the firm does not identify itself as an active ESG investor and is organized to serve individual and family clients rather than institutional pension plans. Portfolio construction emphasizes publicly traded equities and mutual funds as the core holdings, with supplemental allocations to hedge fund and real estate strategies through external managers. The firm’s stated advisory services are straightforward: comprehensive financial planning combined with portfolio implementation and monitoring for a small, concentrated client base.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities46%
- Public Funds/Mutual Funds45%
- Cash & Cash Equivalents7%
- State & Local Bonds2%
Owners & executives
1 of 1Deborah Gianelli
Founder & CEOCRD 2835104
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
, null
Location
, null
Headquartered in , null.
- Office locations
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