Whitford Financial Planning

RIAState Registered
Total AUM
$18.7M
Discretionary
$18.7M
100% of AUM
Avg account
$296K
Accounts
63
Employees
1
Advisory reps
1

Firm details

Headquarters
Exton, Pennsylvania
CRD number
325988
Custodians
ALTRUIST FINANCIAL LLC, BETTERMENT
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI72.21%
  • Individuals27.79%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Whitford Financial Planning is an independently owned RIA that provides financial planning and portfolio management to individuals, families and small-business owners. The firm charges a mix of AUM-based and fixed fees and identifies itself as an active ESG investor. Its advisory scope is focused on individualized planning and discretionary portfolio management rather than institutional pension consulting or multi-state adviser services. The firm uses third‑party managers for at least some alternative exposure rather than acting as a capital allocator internally.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 94%, Public Funds/Mutual Funds 3%, Cash & Cash Equivalents 2%, Investment Grade Corp Bonds 1%94%
  • Exchange Traded Equities94%
  • Public Funds/Mutual Funds3%
  • Cash & Cash Equivalents2%
  • Investment Grade Corp Bonds1%

Contacts

1 of 1
  • Michael Helveston

    Michael Helveston

    Founder and Financial PlannerCRD 3208618

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Exton, PA

Chester

Location

Exton, PA

Headquartered in Exton, PA, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the Northeast.

Metro area
Philadelphia-Reading-Camden, PA-NJ-DE-MD
Region
Northeast
County
Chester
Address
211 Welsh Pool Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth