White Pine Investment Co
Firm details
- Headquarters
- Livonia, Michigan
- CRD number
- 111556
- Registered since
- November 21, 1997
- Website
- www.wpinv.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI84.23%
- Individuals13.16%
- Charitable Organizations2.61%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops
Firm profile
FINTRXOverview
White Pine Investment Co. is an independent, SEC-registered registered investment adviser operating as a corporation and owned by an individual principal. The firm acts as a capital allocator for both high-net-worth individuals and institutional clients, charging advisory fees based on a percentage of assets under management. Its advisory services include financial planning, portfolio management for individuals and small businesses, selection of other advisers, publication of periodicals or newsletters, and educational seminars and workshops. The firm is not positioned as an ESG investor and lists a law firm among its industry affiliations. White Pine manages portfolios with a clear equity tilt and uses external managers when allocating to non-public strategies. It performs both discretionary and non-discretionary portfolio management and appears to integrate written research/communications into its client service model via periodic publications and workshops.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities74%
- Investment Grade Corp Bonds13%
- US Government Bonds10%
- Cash & Cash Equivalents3%
Owners & executives
1 of 1
Anthony Digiovanni
Chief Investment OfficerCRD 5123620
Contacts
3 of 3Amy Lauzon
Client Operations ManagerCRD 6657857
William Johnson
Business Development OfficerCRD 4784523

Stefanie Porter
PartnerCRD 2748780
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 47Active vs passive
$306M in ETFs
85%
$259M
15%
$46.4M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| SCHWAB FUNDAMENTAL US LARGE COMPANY ETF (FNDX) | Schwab | Passive | Large Value | $19.2M | 617,762 | 6.29% |
Location
Livonia, MI
Wayne
Location
Livonia, MI
Headquartered in Livonia, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.
- Metro area
- Detroit-Warren-Ann Arbor, MI
- Region
- Midwest
- County
- Wayne
- Address
- 17199 N Laurel Park Dr
- Time zone
- ET (UTC-5)
- Office locations
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