WHITE PINE INVESTMENT CO

RIASEC RegisteredEst. 1997
Total AUM
$532M
Discretionary
$518M
97% of AUM
Avg account
$478K
Accounts
1,113
Employees
7
Advisory reps
4

Firm details

Headquarters
LIVONIA, Michigan
CRD number
111556
Registered since
November 21, 1997
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI84.23%
  • Individuals13.16%
  • Charitable Organizations2.61%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

White Pine Investment Co operates as an independent registered investment adviser that positions itself as a capital allocator for both individual/family and institutional clients. Built around fee-based portfolio management and financial planning, the firm emphasizes manager selection and the use of third-party strategies alongside its own portfolio decisions. Its client-facing activities include financial planning, separately managed account oversight for individuals and small businesses, publication of periodicals or newsletters, and educational seminars and workshops. The firm does not present itself as an active ESG investor. The firm’s structure and services indicate a hybrid approach: a core emphasis on exchange-traded exposure supplemented by allocations to external alternative managers. An industry affiliation with a law firm is listed, which typically signals access to legal expertise for deal diligence, document review or client-structured arrangements.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 74%, Investment Grade Corp Bonds 13%, US Government Bonds 10%, Cash & Cash Equivalents 3%74%
  • Exchange Traded Equities74%
  • Investment Grade Corp Bonds13%
  • US Government Bonds10%
  • Cash & Cash Equivalents3%

Owners & executives

1 of 1
  • ANTHONY DIGIOVANNI

    Chief Investment OfficerCRD 5123620

Contacts

3 of 3
  • AMY LAUZON

    Client Operations ManagerCRD 6657857

  • WILLIAM JOHNSON

    Business Development OfficerCRD 4784523

  • Stefanie Porter

    PartnerCRD 2748780

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 46

Active vs passive

$275M in ETFs

Passive

86%

$237M

Active

14%

$38M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB FUNDAMENTAL US LARGE COMPANY ETF (FNDX)SchwabPassiveLarge Value$16.9M605,0146.13%

Location

Primary office

LIVONIA, MI

WAYNE

Location

LIVONIA, MI

Headquartered in LIVONIA, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
WAYNE
Address
17199 N Laurel Park Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth