WHITE PINE INVESTMENT CO
Firm details
- Headquarters
- LIVONIA, Michigan
- CRD number
- 111556
- Registered since
- November 21, 1997
- Website
- www.wpinv.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI84.23%
- Individuals13.16%
- Charitable Organizations2.61%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops
Firm profile
FINTRXOverview
White Pine Investment Co operates as an independent registered investment adviser that positions itself as a capital allocator for both individual/family and institutional clients. Built around fee-based portfolio management and financial planning, the firm emphasizes manager selection and the use of third-party strategies alongside its own portfolio decisions. Its client-facing activities include financial planning, separately managed account oversight for individuals and small businesses, publication of periodicals or newsletters, and educational seminars and workshops. The firm does not present itself as an active ESG investor. The firm’s structure and services indicate a hybrid approach: a core emphasis on exchange-traded exposure supplemented by allocations to external alternative managers. An industry affiliation with a law firm is listed, which typically signals access to legal expertise for deal diligence, document review or client-structured arrangements.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities74%
- Investment Grade Corp Bonds13%
- US Government Bonds10%
- Cash & Cash Equivalents3%
Owners & executives
1 of 1ANTHONY DIGIOVANNI
Chief Investment OfficerCRD 5123620
Contacts
3 of 3AMY LAUZON
Client Operations ManagerCRD 6657857
WILLIAM JOHNSON
Business Development OfficerCRD 4784523
Stefanie Porter
PartnerCRD 2748780
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 46Active vs passive
$275M in ETFs
86%
$237M
14%
$38M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| SCHWAB FUNDAMENTAL US LARGE COMPANY ETF (FNDX) | Schwab | Passive | Large Value | $16.9M | 605,014 | 6.13% |
Location
LIVONIA, MI
WAYNE
Location
LIVONIA, MI
Headquartered in LIVONIA, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.
- Metro area
- Detroit-Warren-Ann Arbor, MI
- Region
- Midwest
- County
- WAYNE
- Address
- 17199 N Laurel Park Dr
- Time zone
- ET (UTC-5)
- Office locations
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