SAUNDERS FINANCIAL LLC

RIASEC Registered
Total AUM
$68.6M
Discretionary
$68.6M
100% of AUM
Avg account
$1M
Accounts
66
Employees
1
Advisory reps
1

Firm details

Headquarters
LIVONIA, Michigan
CRD number
167114
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI70.68%
  • Individuals29.32%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Saunders Financial LLC is an independent registered investment adviser organized as an LLC and owned by an individual. The firm serves primarily individual and family clients, with a focus on financial planning and portfolio management for individuals and small businesses. It combines advisory services with related business lines — operating as an insurance broker and maintaining a law-firm affiliation — which suggests clients can access insurance placement and legal-adjacent support alongside investment advice. On the investment side, the firm shows a clear tilt toward publicly traded equities rather than private illiquid positions. It charges fees based on a percentage of assets under management and also offers hourly billing for certain engagements. Saunders Financial does not position itself as an ESG-focused manager and is not organized as a multi-state adviser or pension consultant.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 66%, Investment Grade Corp Bonds 22%, State & Local Bonds 9%, Cash & Cash Equivalents 3%66%
  • Exchange Traded Equities66%
  • Investment Grade Corp Bonds22%
  • State & Local Bonds9%
  • Cash & Cash Equivalents3%

Contacts

1 of 1
  • JEFFREY SAUNDERS

    Attorney and Investment AdvisorCRD 6170572

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

LIVONIA, MI

WAYNE

Location

LIVONIA, MI

Headquartered in LIVONIA, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
WAYNE
Address
39111 6 Mile Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth