WHALEROCK POINT PARTNERS, LLC

RIASEC RegisteredEst. 2006
Total AUM
$1B
Discretionary
$1B
100% of AUM
Avg account
$3M
Accounts
345
Employees
6
Advisory reps
5

Firm details

Headquarters
WEST PALM BEACH, Florida
CRD number
140781
Registered since
June 12, 2006
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, BANK OF AMERICA
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI60.53%
  • Corporations / Businesses36.62%
  • Individuals2.31%
  • Charitable Organizations0.53%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Whalerock Point Partners, LLC is an independent, SEC-registered registered investment adviser formed as an LLC in 2006 that serves both individual/family and institutional clients. The firm describes itself as a capital allocator and provides discretionary portfolio management for individuals, small businesses, and institutional entities, along with pension consulting services. Its fees combine a percentage-of-assets model with fixed-fee engagements. Public filings indicate a clear preference for equities as the primary investment sleeve. The firm is not flagged as an active ESG investor. Its operating structure is owner-led and it functions as a boutique allocator rather than a multi-national wirehouse or affiliated advisory network.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 60%, US Government Bonds 25%, State & Local Bonds 6%, Cash & Cash Equivalents 4%, Investment Grade Corp Bonds 3%, Public Funds/Mutual Funds 1%, Other 1%60%
  • Exchange Traded Equities60%
  • US Government Bonds25%
  • State & Local Bonds6%
  • Cash & Cash Equivalents4%
  • Investment Grade Corp Bonds3%

Owners & executives

1 of 1
  • BRADLEY DORMAN

    Managing Partner and Chief Investment OfficerCRD 3045195

Contacts

3 of 4
  • TYSON REED

    PartnerCRD 4512839

  • JACALYN REED

    ​Retirement Plan SpecialistCRD 6206482

  • JOHN GENCO

    Portfolio StrategistCRD 5947421

Unlock 1 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 61

Active vs passive

$61.4M in ETFs

Passive

99%

$60.8M

Active

0%

$614K

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$11.1M16,98118.07%

Location

Primary office

WEST PALM BEACH, FL

PALM BEACH

Location

WEST PALM BEACH, FL

Headquartered in WEST PALM BEACH, FL, anchoring the Miami-Port St. Lucie-Fort Lauderdale, FL metro in the South.

Metro area
Miami-Port St. Lucie-Fort Lauderdale, FL
Region
South
County
PALM BEACH
Address
319 Clematis St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth