WEN CAPITAL ADVISORY GROUP, INC.

RIASEC Registered
Total AUM
$26.6M
Discretionary
$26.4M
99% of AUM
Avg account
$220K
Accounts
121
Employees
1
Advisory reps
1

Firm details

Headquarters
EL CERRITO, California
CRD number
164701
Custodians
ALTRUIST FINANCIAL LLC, MILLENNIUM ADVISORS, LLC, SHAREHOLDERS SERVICE GROUP, LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Subscription Fees
Client types
  • Individuals56.61%
  • HNWI41.16%
  • Corporations / Businesses2.24%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

WEN Capital Advisory Group, Inc. is an independent registered investment adviser that serves both individual and institutional clients with a focus on fee-based wealth management and financial planning. The firm acts as a capital allocator, combining discretionary portfolio management with selection of outside managers and third‑party funds. Its revenue model includes percentage‑of‑AUM fees alongside hourly and subscription options, which supports flexible engagement models for smaller families and business owners as well as larger accounts. The adviser shows a clear preference for public equities—particularly exchange‑traded securities—and builds portfolios around that exposure while supplementing with mutual funds and corporate debt where appropriate. WEN Capital also allocates to alternatives through third‑party managers, including hedge funds, private placements, direct real estate and REITs, indicating a willingness to broaden portfolios beyond traditional long‑only strategies. The firm is not identified as an active ESG investor and is structured as a corporation owned by an individual.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 35%, Non-Exchange Traded Equities 15%, US Government Bonds 15%, Public Funds/Mutual Funds 15%, Private Funds 10%, Investment Grade Corp Bonds 5%, Cash & Cash Equivalents 5%35%
  • Exchange Traded Equities35%
  • Non-Exchange Traded Equities15%
  • US Government Bonds15%
  • Public Funds/Mutual Funds15%
  • Private Funds10%

Contacts

1 of 1
  • WENJING HE

    PresidentCRD 5667900

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

EL CERRITO, CA

CONTRA COSTA

Location

EL CERRITO, CA

Headquartered in EL CERRITO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
CONTRA COSTA
Address
11100 San Pablo Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth