WEN Capital Advisory Group, Inc.

RIASEC Registered
Total AUM
$26.6M
Discretionary
$26.4M
99% of AUM
Avg account
$220K
Accounts
121
Employees
1
Advisory reps
1

Firm details

Headquarters
El Cerrito, California
CRD number
164701
Custodians
ALTRUIST FINANCIAL LLC, SHAREHOLDERS SERVICE GROUP, LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Subscription Fees
Client types
  • Individuals56.61%
  • HNWI41.16%
  • Corporations / Businesses2.24%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

WEN Capital Advisory Group, Inc. is an independent, corporate-structured registered investment adviser that serves both individual/family and institutional clients. The firm acts as a capital allocator and provides financial planning, portfolio management for individuals and small businesses, and the selection of outside advisers. Its billing mix includes percentage-of-AUM fees alongside hourly and subscription arrangements. WEN Capital reports it does not position itself as an active ESG investor and is not organized as a multi-state or pension consultant adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 35%, Non-Exchange Traded Equities 15%, US Government Bonds 15%, Public Funds/Mutual Funds 15%, Private Funds 10%, Investment Grade Corp Bonds 5%, Cash & Cash Equivalents 5%35%
  • Exchange Traded Equities35%
  • Non-Exchange Traded Equities15%
  • US Government Bonds15%
  • Public Funds/Mutual Funds15%
  • Private Funds10%

Contacts

1 of 1
  • Wenjing He

    Wenjing He

    PresidentCRD 5667900

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

El Cerrito, CA

Contra Costa

Location

El Cerrito, CA

Headquartered in El Cerrito, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
Contra Costa
Address
11100 San Pablo Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth