Wela Financial Advisory

RIASEC RegisteredEst. 2011

Total AUM

$657M

Discretionary

$657M

100% of AUM

Avg account

$424K

Accounts

1,548

Employees

Advisory reps

Firm details

Headquarters: San Antonio, Texas
CRD number: 126266
Registered since: August 3, 2011
Website: www.welafa.com
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI80.32%
Individuals18.59%
Pension & Profit Sharing Plans0.38%
Charitable Organizations0.38%
Other0.32%
Services: Financial PlanningPortfolio Management for IndividualsPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Wela Financial Advisory is an independent registered investment adviser organized as an LLC and registered with the SEC in 2011. The firm serves both individual and family clients as well as institutional investors, providing financial planning, portfolio management for individuals and small businesses, periodic publications, and educational workshops. Ownership is held privately by an individual, and the adviser operates under a fee schedule that includes percentage-of-AUM billing alongside hourly and fixed-fee engagements. Investment activity centers on equity portfolios rather than ESG-focused strategies; the firm does not identify as an active ESG investor. Wela does not operate as a capital allocator or a multi-state adviser, and it appears to rely on third-party managers for non-equity exposures rather than running proprietary funds. The firm was noted by investor.com in 2020 as a Top RIA Firm to Watch.