WEALTHRISE FINANCIAL PLANNING, LLC

RIASEC RegisteredEst. 2025
Total AUM
$136M
Discretionary
$136M
100% of AUM
Avg account
$399K
Accounts
341
Employees
2
Advisory reps
2

Firm details

Headquarters
CARLSBAD, California
CRD number
283764
Registered since
December 12, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI86.89%
  • Individuals13.11%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Wealthrise Financial Planning, LLC is an independent registered investment adviser that focuses on financial planning and portfolio management for individuals and small businesses. The firm charges clients on a percentage-of-assets-under-management basis and also offers hourly consulting, reflecting a hybrid approach for clients who need ongoing portfolio oversight or project-based planning. Wealthrise reports a concentrated use of pooled public vehicles—primarily mutual funds—rather than an emphasis on single-stock positions, and it supplements those exposures with allocations to real estate and REIT strategies delivered through third-party managers. The adviser is structured as a limited liability company with an individual owner and is registered with the SEC. It does not position itself as a pension consultant or capital allocator and does not market itself as an active ESG investor or a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 85%, Exchange Traded Equities 12%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Cash & Cash Equivalents 1%85%
  • Public Funds/Mutual Funds85%
  • Exchange Traded Equities12%
  • State & Local Bonds1%
  • Investment Grade Corp Bonds1%
  • Cash & Cash Equivalents1%

Contacts

2 of 2
  • Kelly Doyle

    Senior Financial PlannerCRD 7861921

  • SHELLEY MURASKO

    PrincipalCRD 6370966

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

CARLSBAD, CA

SAN DIEGO

Location

CARLSBAD, CA

Headquartered in CARLSBAD, CA, in the West of the United States.

Region
West
County
SAN DIEGO
Address
5938 Priestly Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth