CORNERSTONE WEALTH ADVISORS, INC.

RIASEC RegisteredEst. 2025
Total AUM
$146M
Discretionary
$140M
96% of AUM
Avg account
$343K
Accounts
425
Employees
4
Advisory reps
4

Firm details

Headquarters
CARLSBAD, California
CRD number
309544
Registered since
April 21, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI80.34%
  • Individuals17.17%
  • Pension & Profit Sharing Plans2.4%
  • Charitable Organizations0.09%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Cornerstone Wealth Advisors, Inc. is an independent registered investment adviser that combines discretionary portfolio management with financial planning and insurance brokerage services. The firm serves both individual and family clients as well as institutional and small business accounts, and describes itself as a capital allocator that selects outside managers when appropriate. Fee arrangements include a percentage-of-assets model along with hourly and fixed-fee engagements. Cornerstone does not emphasize ESG investing and operates on a primarily single-state regulatory footprint. Investment activity centers on liquid, exchange‑traded instruments as the largest public allocation, layered with third‑party alternative fund exposures. Advisory capabilities listed on the firm’s registration include financial planning, portfolio management for individuals and businesses, pension consulting support and the selection of other advisers, which positions the firm to blend in‑house portfolio construction with outsourced specialist managers where needed.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 40%, Public Funds/Mutual Funds 31%, Other 18%, Investment Grade Corp Bonds 5%, US Government Bonds 2%, Cash & Cash Equivalents 2%, State & Local Bonds 1%, Non-Investment Grade Corp Bonds 1%40%
  • Exchange Traded Equities40%
  • Public Funds/Mutual Funds31%
  • Other18%
  • Investment Grade Corp Bonds5%
  • US Government Bonds2%

Owners & executives

1 of 1
  • DENISE BARRETT

    CEO & Co-FounderCRD 6377547

Contacts

3 of 3
  • LUCINDA SALINAS

    Investment Advisor RepresentativeCRD 1588638

  • MICHAEL SELLMAN

    Co-Founder, Investment Advisor RepresentativeCRD 5261051

  • Cameron Ziegler

    Investment Advisor RepresentativeCRD 7048457

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

CARLSBAD, CA

SAN DIEGO

Location

CARLSBAD, CA

Headquartered in CARLSBAD, CA, in the West of the United States.

Region
West
County
SAN DIEGO
Address
1808 Aston Ave
Time zone
PT (UTC-8)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth