Viable
Firm details
- Headquarters
- ,
- CRD number
- 322140
- Registered since
- April 26, 2024
- Website
- viableplans.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI58.82%
- Pension & Profit Sharing Plans24.99%
- Individuals16.19%
- Services
- Financial PlanningPortfolio Management for IndividualsPension Consulting
Firm profile
FINTRXOverview
Viable is an independent registered investment adviser organized as a limited liability company and registered with the SEC in 2024. The firm serves both individual and institutional clients, delivering financial planning, portfolio management for individuals and small businesses, and pension consulting. Viable operates with a mixed fee model—charging a percentage of assets under management and offering fixed-fee engagements—and also conducts broker-dealer and insurance brokerage activities, which allows it to combine advisory solutions with brokerage and insurance product distribution. Investment activity centers on equity strategies. The firm shows a clear preference for exchange-traded equities as the primary sleeve for client portfolios, while using mutual funds and annuities where appropriate to meet specific planning or product needs. Viable is not an active ESG investor and does not position itself as a capital allocator; instead it deploys third‑party managers and market-traded instruments to implement client strategies.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities85%
- Cash & Cash Equivalents15%
Contacts
3 of 4
Gregg Gottlieb
OwnerCRD 2011631

Taylor Kishfy
Investment Adviser RepresentativeCRD 7269491

Mary Focht
Financial PlanningCRD 4494289
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
, null
Location
, null
Headquartered in , null.
- Office locations
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