USA Financial Formulas LLC
Firm details
- Headquarters
- ADA, Michigan
- CRD number
- 139987
- Registered since
- February 1, 2007
- Website
- www.usafinancial.com
- Custodians
- TD AMERITRADE, INC.
- Fee structure
- Percentage of AUM
- Client types
- Individuals100%
- Services
- Portfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
USA Financial Formulas LLC is an SEC-registered advisory firm that provides fee-based portfolio management primarily to individuals, families and small businesses, with additional advisory relationships for business or institutional clients. The firm leans heavily into equity exposure, deploying exchange-traded products as the backbone of portfolios while supplementing with individual equities and external fund investments where appropriate. Portfolio mandates are managed on a discretionary basis and structured around a percentage-of-AUM fee model. Investment activity shows a clear preference for liquid, exchange-traded instruments that enable broad market exposure and tactical tilts; the firm’s largest single position is an S&P small-cap value ETF, indicating a willingness to position clients toward size and value factors. USA Financial Formulas does not position itself as an ESG-focused allocator and is not organized as a multi-state adviser for regulatory purposes.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities59%
- Cash & Cash Equivalents32%
- Public Funds/Mutual Funds9%
Owners & executives
3 of 5MICHAEL WALTERS
Chief Executive OfficerCRD 2580592
JAMES MCCONNELL
Chief Operations OfficerCRD 4679140
WILLIAM BACHERT
Chief Financial OfficerCRD 4576698
Contacts
1 of 1BRENT ENDERS
Registered RepresentativeCRD 2858719
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 101Active vs passive
$496M in ETFs
97%
$481M
2%
$14.9M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES S&P SMALL-CAP 600 VALUE ETF (IJS) | BlackRock | Passive | Small Value | $110M | 927,820 | 22.16% |
Location
ADA, MI
KENT
Location
ADA, MI
Headquartered in ADA, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.
- Metro area
- Grand Rapids-Kentwood-Muskegon, MI
- Region
- Midwest
- County
- KENT
- Address
- 6020 Fulton St E
- Time zone
- ET (UTC-5)
- Office locations
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