USA Financial Formulas LLC
Firm details
- Headquarters
- Ada, Michigan
- CRD number
- 139987
- Registered since
- February 1, 2007
- Website
- www.usafinancial.com
- Custodians
- TD AMERITRADE, INC.
- Fee structure
- Percentage of AUM
- Client types
- Individuals100%
- Services
- Portfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
USA Financial Formulas LLC is a limited liability company registered with the SEC since 2007 that operates as a non-independent retail registered investment adviser. Its client focus is primarily individuals and families, and it charges fees based on a percentage of assets under management. The firm offers discretionary portfolio management for individual clients and small businesses, and also provides portfolio management services for business or institutional accounts. Filings indicate ownership involves a domestic entity and an individual. USA Financial Formulas does not identify as an ESG investor, is not a multi-state adviser, and is not positioned as a pension consultant or capital allocator. The firm maintains industry affiliations that span a broker-dealer, another investment adviser, and an insurance company, which suggests relationships across distribution and product platforms rather than pure independence from third-party networks.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities59%
- Cash & Cash Equivalents32%
- Public Funds/Mutual Funds9%
Owners & executives
3 of 5
Michael Walters
Chief Executive OfficerCRD 2580592

James Mcconnell
Chief Operations OfficerCRD 4679140

William Bachert
Chief Financial OfficerCRD 4576698
Contacts
1 of 1
Brent Enders
Registered RepresentativeCRD 2858719
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 101Active vs passive
$496M in ETFs
97%
$481M
2%
$14.9M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES S&P SMALL-CAP 600 VALUE ETF (IJS) | BlackRock | Passive | Small Value | $110M | 927,820 | 22.16% |
Location
Ada, MI
Kent
Location
Ada, MI
Headquartered in Ada, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.
- Metro area
- Grand Rapids-Kentwood-Muskegon, MI
- Region
- Midwest
- County
- Kent
- Address
- 6020 Fulton St E
- Time zone
- ET (UTC-5)
- Office locations
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