Trunorth Financial LLC

RIASEC RegisteredEst. 2025
Total AUM
$39M
Discretionary
$39M
100% of AUM
Avg account
$155K
Accounts
251
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
331614
Registered since
September 25, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals51.56%
  • HNWI48.44%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Trunorth Financial LLC is an independent, SEC-registered advisory firm organized as an LLC and owned by an individual. The firm is positioned to serve individuals and families, combining advisory services with insurance brokerage capabilities. Its advisory scope includes comprehensive financial planning, ongoing portfolio management for individuals and small businesses, and investor education through seminars and workshops. Trunorth offers a mix of fee structures—assets-under-management fees, hourly charges, and fixed fees—reflecting a flexible approach to client billing. The firm is not an active ESG investor, does not operate as a multi-state adviser in the available data, and is not identified as a capital allocator or pension consultant. Trunorth’s SEC registration is listed as beginning in 2025. The firm also lists professional relationships with accountants and an insurance company, signaling coordination with other service providers in client engagements.

Assets & Accounts

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 95%, Exchange Traded Equities 4%, Cash & Cash Equivalents 1%95%
  • Public Funds/Mutual Funds95%
  • Exchange Traded Equities4%
  • Cash & Cash Equivalents1%

Contacts

1 of 1
  • Shawn Erickson

    Shawn Erickson

    Founder & Financial PlannerCRD 6916517

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth