TRUFP

RIASEC RegisteredEst. 2019
Total AUM
$422M
Discretionary
$422M
100% of AUM
Avg account
$159K
Accounts
2,645
Employees
8
Advisory reps
4

Firm details

Headquarters
CUMMING, Georgia
CRD number
299212
Registered since
October 30, 2019
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI55.44%
  • Individuals44.56%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Trufp is an independent, SEC-registered RIA founded in 2019 and owned by an individual. The firm serves individuals and families, offering financial planning, portfolio management for individuals and small businesses, and pension consulting. Its fee schedule includes assets-under-management fees alongside hourly and fixed-fee engagements. Trufp does not self-identify as a capital allocator, is not active on ESG investing, and is not registered as a multistate adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 94%, Exchange Traded Equities 4%, Cash & Cash Equivalents 2%94%
  • Public Funds/Mutual Funds94%
  • Exchange Traded Equities4%
  • Cash & Cash Equivalents2%

Contacts

3 of 4
  • KENNETH BELLAVANCE

    Financial PlannerCRD 6393105

  • Andrew Castleberry

    Financial PlannerCRD 6691690

  • AUSTIN ROWLAND

    Financial PlannerCRD 7770557

Unlock 1 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 108

Active vs passive

$462M in ETFs

Passive

49%

$228M

Active

22%

$234M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM)State Street$44.3M578,2039.58%

Location

Primary office

CUMMING, GA

FORSYTH

Location

CUMMING, GA

Headquartered in CUMMING, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
FORSYTH
Address
3550 Rowe Ln
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth