TrueNorth Wealth

RIASEC RegisteredEst. 2007
Total AUM
$1.3B
Discretionary
$146M
12% of AUM
Avg account
$447K
Accounts
2,829
Employees
19
Advisory reps
12

Firm details

Headquarters
Murray, Utah
CRD number
142205
Registered since
October 15, 2007
Custodians
SEI INVESTMENTS DISTRIBUTION CO.
Fee structure
Percentage of AUM, Hourly Charges, Other
Client types
  • HNWI67.78%
  • Individuals15.88%
  • Other15.88%
  • Charitable Organizations0.45%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

TrueNorth Wealth is an independent, corporation-structured registered investment adviser that has been SEC-registered since 2007 and is owned by an individual. The firm serves both individual and family clients as well as institutional clients. Its fee arrangements include percentage-of-AUM billing, hourly charges and other fee types. Core advisory activities listed in regulatory filings include financial planning, portfolio management for individuals/small businesses and for businesses or institutions, pension consulting services, and client education through periodicals and seminars. The firm does not identify itself as an active ESG investor.

Assets & Accounts

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 93%, Cash & Cash Equivalents 4%, Exchange Traded Equities 3%93%
  • Public Funds/Mutual Funds93%
  • Cash & Cash Equivalents4%
  • Exchange Traded Equities3%

Owners & executives

3 of 3
  • Samuel Watkins

    Samuel Watkins

    CEOCRD 6838563

  • Jared Empey

    Jared Empey

    Chief Compliance OfficerCRD 6584505

  • Martin Watkins

    Martin Watkins

    President, CIOCRD 2251777

Contacts

3 of 9
  • C Hopkins

    C Hopkins

    Financial AdvisorCRD 6734265

  • Michael Espinosa

    Michael Espinosa

    PresidentCRD 6558518

  • Richard Lee

    Richard Lee

    Financial AdvisorCRD 7319753

Unlock 6 more contacts →

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Murray, UT

Salt Lake

Location

Murray, UT

Headquartered in Murray, UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
Salt Lake
Address
1935 E Vine St
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth