JHP PLANNING, LLC

RIASEC Registered
Total AUM
$86.6M
Discretionary
$86.6M
100% of AUM
Avg account
$209K
Accounts
415
Employees
1
Advisory reps
1

Firm details

Headquarters
Murray, Utah
CRD number
336436
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, ASSETMARK TRUST CO.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI56.02%
  • Individuals43.98%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

JHP Planning, LLC is an independent registered investment adviser that focuses on financial planning and discretionary portfolio management for individuals and small businesses. The firm acts as a capital allocator, selecting third‑party managers when appropriate and providing fee arrangements that include a percentage of AUM, hourly charges and fixed fees. In addition to advisory work, JHP Planning operates as an insurance broker, which aligns with its documented use of annuities in client solutions. The firm does not position itself as an active ESG investor and is not structured as a multi‑state adviser. JHP Planning’s client base is individual and family households. Its advisory services emphasize comprehensive planning and manager selection rather than in‑house proprietary product manufacture. Given the firm’s explicit role in selecting other advisers and allocating to external alternative managers, its model aligns with boutique wealth practices that combine direct portfolios of public funds with access to third‑party alternative funds when client objectives warrant.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 50%, Exchange Traded Equities 40%, Investment Grade Corp Bonds 5%, Cash & Cash Equivalents 3%, US Government Bonds 1%, State & Local Bonds 1%50%
  • Public Funds/Mutual Funds50%
  • Exchange Traded Equities40%
  • Investment Grade Corp Bonds5%
  • Cash & Cash Equivalents3%
  • US Government Bonds1%

Contacts

1 of 1
  • JARON POULSON

    Financial Planner and Investment Advisor RepresentativeCRD 4277537

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Murray, UT

SALT LAKE

Location

Murray, UT

Headquartered in Murray, UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
SALT LAKE
Address
5505 S 900 E
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth