TRUE WAVE WEALTH PLANNERS

RIASEC RegisteredEst. 2018
Total AUM
$456M
Discretionary
$425M
93% of AUM
Avg account
$316K
Accounts
1,444
Employees
6
Advisory reps
3

Firm details

Headquarters
SACRAMENTO, California
CRD number
130163
Registered since
April 2, 2018
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • HNWI63.9%
  • Individuals24.2%
  • Pension & Profit Sharing Plans8.81%
  • Corporations / Businesses2.38%
  • Charitable Organizations0.69%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

True Wave Wealth Planners is an independent, SEC‑registered registered investment adviser formed in 2018 that positions itself as a capital allocator for both individual/family and institutional clients. The firm’s advisory menu centers on financial planning and portfolio management for individuals and small businesses, and it also provides pension consulting services and the selection of outside advisers when needed. Fee arrangements are flexible—percentage of AUM, hourly, fixed fees and other structures—which indicates they work with a range of client needs from ongoing wealth management to project‑based advice. On the investment side, True Wave shows a clear tilt toward pooled public vehicles. The firm reports a heavy use of mutual funds and other public funds as its primary implementation tools. It does not identify itself as an active ESG investor and does not list broad multi‑state adviser activity on its filing, suggesting a relatively concentrated geographic or regulatory footprint. As a capital allocator, the firm can and does place client capital with external managers, although named third‑party alternative managers are not listed on the firm’s disclosures.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 91%, Exchange Traded Equities 5%, US Government Bonds 4%, Cash & Cash Equivalents 1%91%
  • Public Funds/Mutual Funds91%
  • Exchange Traded Equities5%
  • US Government Bonds4%
  • Cash & Cash Equivalents1%

Contacts

3 of 3
  • TODD HADLEY

    Investment Adviser RepresentativeCRD 4107233

  • MATTHEW PAGE

    PartnerCRD 3166601

  • Paola Quintero Salazar

    Operations AssistantCRD 7465154

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SACRAMENTO, CA

SACRAMENTO

Location

SACRAMENTO, CA

Headquartered in SACRAMENTO, CA, anchoring the Sacramento-Roseville, CA metro in the West.

Metro area
Sacramento-Roseville, CA
Region
West
County
SACRAMENTO
Address
1545 River Park Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth