True Square Financial LLC

RIASEC RegisteredEst. 2026
Total AUM
$179M
Discretionary
$171M
95% of AUM
Avg account
$542K
Accounts
330
Employees
1
Advisory reps
1

Firm details

Headquarters
Atlanta, Georgia
CRD number
287997
Registered since
March 2, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Fixed Fees
Client types
  • HNWI97.21%
  • Corporations / Businesses1.01%
  • Individuals0.7%
  • Charitable Organizations0.7%
  • Pension & Profit Sharing Plans0.38%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

True Square Financial LLC is an independent registered investment adviser organized as a limited liability company and owned by an individual. The firm serves both individual & family clients and institutional clients, operating under a fixed-fee pricing model. Its advisory services, as disclosed in regulatory filings, include financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, and pension consulting. The firm is not positioned as a capital allocator and does not identify itself as an active ESG investor or a multi-state adviser in the filing.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 60%, Cash & Cash Equivalents 19%, US Government Bonds 10%, Exchange Traded Equities 9%, Investment Grade Corp Bonds 2%60%
  • Public Funds/Mutual Funds60%
  • Cash & Cash Equivalents19%
  • US Government Bonds10%
  • Exchange Traded Equities9%
  • Investment Grade Corp Bonds2%

Contacts

1 of 1
  • Daniel Mahoney

    Daniel Mahoney

    Founder and PresidentCRD 4236650

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Atlanta, GA

Fulton

Location

Atlanta, GA

Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
Fulton
Address
1355 Peachtree St Ne
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth