THE KEYSTONE FINANCIAL ALLIANCE, LLC

Overview

The Keystone Financial Alliance, LLC is an independent registered investment adviser that focuses on financial planning and portfolio management for individuals and small businesses. Registered with the SEC in 2019 and owned by an individual, the firm charges a mix of percentage-of-AUM and fixed fees and runs client portfolios primarily on a discretionary basis. Its stated investment preference is equities, and that preference drives the firm’s portfolio construction: core exposure is implemented through exchange-traded instruments while customized equity positions are used for client-specific needs. The adviser does not position itself as an ESG investor, is not a pension consultant, and does not act as a capital allocator. Service delivery centers on one-to-one relationships with high-net-worth individuals and families. Portfolios are managed with separate account structures and third-party managers where appropriate, allowing the firm to combine direct equity exposure, mutual funds and external alternative fund allocations to meet income, growth and diversification goals.

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Location & Offices