Treasure Valley Financial Planning

RIASEC Registered
Total AUM
$336M
Discretionary
$336M
100% of AUM
Avg account
$211K
Accounts
1,590
Employees
10
Advisory reps
9

Firm details

Headquarters
Meridian, Idaho
CRD number
341732
Registered since
May 21, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees, Commissions
Client types
  • HNWI55.42%
  • Individuals44.46%
  • Corporations / Businesses0.12%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Treasure Valley Financial Planning is an independent RIA organized as an LLC and registered with the SEC in 2026. The firm serves both individual and family clients as well as institutional clients, acting as a capital allocator that sources and places assets with third-party managers. Advisory services include financial planning, discretionary portfolio management for individuals and small businesses, and selection of other advisers. The firm also operates as an insurance broker and charges clients through a mix of percentage-of-AUM fees, fixed fees, and commissions. Treasure Valley does not describe itself as an active ESG investor.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 75%, Exchange Traded Equities 21%, Cash & Cash Equivalents 3%, US Government Bonds 1%75%
  • Public Funds/Mutual Funds75%
  • Exchange Traded Equities21%
  • Cash & Cash Equivalents3%
  • US Government Bonds1%

Owners & executives

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Contacts

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Meridian, ID

Ada

Location

Meridian, ID

Headquartered in Meridian, ID, anchoring the Boise City-Mountain Home-Ontario, ID-OR metro in the West.

Metro area
Boise City-Mountain Home-Ontario, ID-OR
Region
West
County
Ada
Address
3715 E Overland Rd
Time zone
MT (UTC-7)
Office locations

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