ENDURING WEALTH MANAGEMENT, LLC

RIASEC RegisteredEst. 2025
Total AUM
$181M
Discretionary
$181M
100% of AUM
Avg account
$297K
Accounts
611
Employees
1
Advisory reps
1

Firm details

Headquarters
MERIDIAN, Idaho
CRD number
337527
Registered since
July 28, 2025
Custodians
RAYMOND JAMES & ASSOCIATES, INC.
Fee structure
Percentage of AUM
Client types
  • HNWI78.91%
  • Individuals20.69%
  • Pooled Investment Vehicles0.4%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Enduring Wealth Management, LLC operates as an independent registered investment adviser, registered with the SEC in 2025 and owned by an individual. The firm serves both individual and family clients as well as institutional relationships, providing financial planning and portfolio management focused on fee-based relationships (percentage of AUM). Its advisory activity centers on discretionary portfolio management for individuals and small businesses, with a business model that favors managed vehicles over active single-name stock picking. Investment preferences evident in the firm’s filings show a heavy allocation to public mutual funds and similar pooled vehicles, alongside targeted use of third‑party real estate managers and annuity products. Enduring Wealth does not identify itself as an active ESG investor and is not presented as a capital allocator; rather, it sources external managers and products to construct client portfolios. Custodial and platform choices appear to be an important part of the operational setup, with a single primary custodian holding the large majority of assets.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 97%, Cash & Cash Equivalents 2%97%
  • Public Funds/Mutual Funds97%
  • Cash & Cash Equivalents2%

Contacts

1 of 1
  • GREGORY RICE

    PresidentCRD 4681869

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

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Awards

FINTRX

Location

Primary office

MERIDIAN, ID

ADA

Location

MERIDIAN, ID

Headquartered in MERIDIAN, ID, anchoring the Boise City-Mountain Home-Ontario, ID-OR metro in the West.

Metro area
Boise City-Mountain Home-Ontario, ID-OR
Region
West
County
ADA
Address
3537 W Patel Ct
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth