Thinkplansave

RIASEC Registered
Total AUM
$15.9M
Discretionary
$15.9M
100% of AUM
Avg account
$723K
Accounts
22
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
284754
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI100%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Thinkplansave is a small, independent advisory firm that manages concentrated equity-oriented portfolios for individual and family clients. The firm emphasizes direct exposure to exchange-traded equities, using a fee model that blends percentage-of-AUM charging with hourly and fixed-fee planning work. Advisory services center on financial planning, portfolio management for individuals and small businesses, and selecting outside advisers when appropriate. The firm operates as a capital allocator at a modest scale, preferring liquid, listed instruments to implement client strategies rather than broad allocations to private or specialist alternative managers. Given the firm’s client mix and asset concentration, investment activity appears focused on building diversified equity exposure through ETFs and listed stocks while providing tailored planning and execution for a small number of high-net-worth families and individuals. The advisory setup and fee options suggest a combination of ongoing investment management plus project-based planning engagements.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 96%, Cash & Cash Equivalents 4%96%
  • Exchange Traded Equities96%
  • Cash & Cash Equivalents4%

Contacts

1 of 1
  • Charles Malsbury

    Charles Malsbury

    FounderCRD 6226299

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth