THE WELCH GROUP, LLC

RIASEC RegisteredEst. 1999
Total AUM
$3.7B
Discretionary
$3.7B
100% of AUM
Avg account
$813K
Accounts
4,528
Employees
28
Advisory reps
30

Firm details

Headquarters
MOUNTAIN BRK, Alabama
CRD number
111273
Registered since
February 2, 1999
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI91.06%
  • Individuals7.91%
  • Charitable Organizations0.74%
  • Pension & Profit Sharing Plans0.3%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

The Welch Group, LLC is an independent registered investment adviser operating as a capital allocator for high-net-worth individuals, families and select institutional clients. The firm blends comprehensive financial planning with discretionary portfolio management and the selection of outside managers, charging a mix of percentage-of-AUM fees alongside hourly and fixed-fee engagements. Investment activity is skewed toward publicly traded equities, with a clear preference for exchange-traded positions and separate account management. The firm is not positioned as an active ESG investor and manages client relationships from a single-office platform. The Welch Group, LLC has been recognized by trade outlets, including FA Magazine (Top RIA Firms, 2020), Citywire (50 Growers Across America, 2020) and Forbes (Top RIA Firms, 2022; America's Top RIA Firms, 2023; Top RIA Firms, 2024).

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 68%, Public Funds/Mutual Funds 22%, Cash & Cash Equivalents 8%, US Government Bonds 1%, Other 1%68%
  • Exchange Traded Equities68%
  • Public Funds/Mutual Funds22%
  • Cash & Cash Equivalents8%
  • US Government Bonds1%
  • Other1%

Owners & executives

3 of 3
  • CHARLES SMITH

    Member, Chief Investment OfficerCRD 4452304

  • Brent Gillis

    Chief Operating OfficerCRD 7446647

  • CHARLES WEYANDT

    Managing Member And Chief Compliance OfficerCRD 4405547

Contacts

3 of 27
  • REBECCA MCINTYRE

    Associate AdvisorCRD 7256732

  • STEWART WELCH

    FounderCRD 808380

  • James McCown

    Associate AdvisorCRD 7980033

Unlock 24 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 73

Active vs passive

$94.4M in ETFs

Passive

76%

$71.3M

Active

22%

$23.1M

ETFProviderStyleCategoryValueShares% of portfolio
PIMCO MULTISECTOR BOND ACTIVE EXCHANGE-TRADED FUND (PYLD)PIMCOActiveMultisector Bond$19.9M758,87821.06%

Location

Primary office

MOUNTAIN BRK, AL

JEFFERSON

Location

MOUNTAIN BRK, AL

Headquartered in MOUNTAIN BRK, AL, anchoring the Birmingham-Hoover-Talladega, AL metro in the South.

Metro area
Birmingham-Hoover-Talladega, AL
Region
South
County
JEFFERSON
Address
3940 Montclair Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth