The Swanson Financial Group

Overview

The Swanson Financial Group is a small, independent registered investment adviser operating as a sole proprietorship that focuses on individuals, families and a limited number of small-business clients. Its client work centers on financial planning and portfolio management, delivered largely on a non-discretionary basis. The firm uses a fee mix of percentage-of-AUM billing and hourly charges, and maintains an industry affiliation with an insurance company. It does not list itself as an active ESG investor and is not structured as a multi-state advisory platform or a capital allocator. Investment activity shows a clear preference for pooled public vehicles as the core of client portfolios, with supplemental allocations to credit instruments and third‑party hedge fund strategies. Given the firm’s size and client base, its approach appears oriented to efficient, outsourced access to market exposures rather than direct, in-house security selection or broad institutional sourcing.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices