THE PACIFIC FINANCIAL GROUP, INC.

RIASEC RegisteredEst. 1983
Total AUM
$5.1B
Discretionary
$5.1B
100% of AUM
Avg account
$301K
Accounts
16,832
Employees
62
Advisory reps
17

Firm details

Headquarters
NASHVILLE, Tennessee
CRD number
105203
Registered since
January 10, 1983
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC., PERSHING LLC
Fee structure
Percentage of AUM
Client types
  • Individuals89.61%
  • HNWI9.88%
  • Corporations / Businesses0.25%
  • Charitable Organizations0.14%
  • Pension & Profit Sharing Plans0.12%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

The Pacific Financial Group, Inc. is an independent registered investment adviser organized as a corporation and registered with the SEC since 1983. The firm serves individual and family clients alongside institutional relationships, with advisory work focused on financial planning and discretionary portfolio management for individuals and small businesses. Compensation is primarily a percentage-of-assets-under-management fee. The firm does not identify as an active ESG investor and does not act as a capital allocator; it relies on external managers where it uses third‑party alternative vehicles.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 95%, Other 5%95%
  • Public Funds/Mutual Funds95%
  • Other5%

Owners & executives

3 of 3
  • RICHARD LAVIN

    Chief Legal Officer & Chief Compliance OfficerCRD 6318973

  • YVONNE DILDINE

    Corporate Vice President & Chief Financial OfficerCRD 5758161

  • MEGAN MEADE

    CEOCRD 2338601

Contacts

3 of 14
  • RICHARD OLSEN

    Assistant Vice PresidentCRD 5814794

  • JAMES MCCLENDON

    PresidentCRD 1134177

  • CHARLES KENNEDY

    Vice PresidentCRD 2799039

Unlock 11 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 94

Active vs passive

$198M in ETFs

Passive

89%

$176M

Active

9%

$22M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$21M32,10410.60%

Location

Primary office

NASHVILLE, TN

DAVIDSON

Location

NASHVILLE, TN

Headquartered in NASHVILLE, TN, anchoring the Nashville-Davidson--Murfreesboro, TN metro in the South.

Metro area
Nashville-Davidson--Murfreesboro, TN
Region
South
County
DAVIDSON
Address
900 20th Ave S
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth