THE LLOYD ADVISORY GROUP
Firm details
- Headquarters
- SUWANEE, Georgia
- CRD number
- 150582
- Registered since
- July 26, 2019
- Website
- thelloydgroupinc.com
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- Individuals70.27%
- HNWI27.15%
- Pension & Profit Sharing Plans2.52%
- Corporations / Businesses0.06%
- Services
- Portfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers
Firm profile
FINTRXOverview
The Lloyd Advisory Group is a limited liability company that registered with the SEC in 2019 and describes itself as a capital allocator serving both individual/family clients and institutional mandates. The firm charges fees as a percentage of assets under management and focuses on discretionary portfolio management across individual and small-business accounts as well as business and institutional relationships. Its advisory capabilities include pension consulting and the selection of third‑party advisers. The firm does not identify as an active ESG investor and does not report multi‑state adviser status.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds67%
- Exchange Traded Equities27%
- Cash & Cash Equivalents6%
Owners & executives
2 of 2JAMES MORRIS
COOCRD 5428483
ANDREW JONES
Chief Compliance OfficerCRD 5428479
Contacts
3 of 6Shaun Duffy
Financial ProfessionalCRD 7876886
BRENT CAPEHART
PresidentCRD 5781261
MARK LLOYD
Owner & FounderCRD 3098561
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 452Active vs passive
$292M in ETFs
61%
$179M
4%
$113M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| STERLING CAPITAL ENHANCED CORE BOND ETF (SCEC) | Sterling Capital | $57.6M | 2,294,515 | 19.68% |
Location
SUWANEE, GA
GWINNETT
Location
SUWANEE, GA
Headquartered in SUWANEE, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.
- Metro area
- Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
- Region
- South
- County
- GWINNETT
- Address
- 3575 Lawrenceville Suwanee Rd
- Time zone
- ET (UTC-5)
- Office locations
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