The Lloyd Advisory Group
Firm details
- Headquarters
- Suwanee, Georgia
- CRD number
- 150582
- Registered since
- July 26, 2019
- Website
- thelloydgroupinc.com
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- Individuals70.27%
- HNWI27.15%
- Pension & Profit Sharing Plans2.52%
- Corporations / Businesses0.06%
- Services
- Portfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers
Firm profile
FINTRXOverview
The Lloyd Advisory Group is an independent registered investment advisor formed as an LLC and SEC-registered since 2019. The firm serves both individuals and families as well as institutional clients, operating primarily on a percentage-of-AUM fee model. Its advisory services include discretionary portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selection of outside advisers. The firm identifies itself as a capital allocator and does not characterize itself as an active ESG investor.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds67%
- Exchange Traded Equities27%
- Cash & Cash Equivalents6%
Owners & executives
2 of 2
James Morris
COOCRD 5428483
Andrew Jones
Chief Compliance OfficerCRD 5428479
Contacts
3 of 6
Shaun Duffy
Financial ProfessionalCRD 7876886
Brent Capehart
Investment Adviser RepresentativeCRD 5781261
Mark Lloyd
Owner & FounderCRD 3098561
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 417Active vs passive
$271M in ETFs
20%
$55M
41%
$216M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ALLIANZIM US EQUITY BUFFER20 MAY ETF (MAYW) | Active | Options Trading | $25M | 719,712 | 9.23% |
Location
Suwanee, GA
Gwinnett
Location
Suwanee, GA
Headquartered in Suwanee, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.
- Metro area
- Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
- Region
- South
- County
- Gwinnett
- Address
- 3575 Lawrenceville Suwanee Rd
- Time zone
- ET (UTC-5)
- Office locations
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