The Lloyd Advisory Group

RIASEC Registered
Total AUM
$438M
Discretionary
$438M
100% of AUM
Avg account
$157K
Accounts
2,779
Employees
13
Advisory reps
8

Firm details

Headquarters
Suwanee, Georgia
CRD number
150582
Registered since
July 26, 2019
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • Individuals70.27%
  • HNWI27.15%
  • Pension & Profit Sharing Plans2.52%
  • Corporations / Businesses0.06%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

The Lloyd Advisory Group is an independent registered investment adviser operating as an LLC. It is SEC-registered (registration recorded in 2019) and bills clients on a percentage-of-assets-under-management basis. The firm serves both individual and family clients as well as institutional and business accounts, offering portfolio management for individuals/small businesses and for businesses or institutions, pension consulting services, and selection of other advisers. The Lloyd Advisory Group describes itself as a capital allocator that places client capital with external managers; it does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 67%, Exchange Traded Equities 27%, Cash & Cash Equivalents 6%67%
  • Public Funds/Mutual Funds67%
  • Exchange Traded Equities27%
  • Cash & Cash Equivalents6%

Owners & executives

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Contacts

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 434

Active vs passive

$279M in ETFs

Passive

20%

$56.4M

Active

39%

$223M

ETFProviderStyleCategoryValueShares% of portfolio
ALLIANZIM US EQUITY BUFFER20 MAY ETF (MAYW)ActiveOptions Trading$25M702,3888.95%

Location

Primary office

Suwanee, GA

Gwinnett

Location

Suwanee, GA

Headquartered in Suwanee, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
Gwinnett
Address
3575 Lawrenceville Suwanee Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth