The Herbst Group, LLC

Overview

The Herbst Group, LLC is an independent registered investment adviser that runs a fee-for-service, percentage-of-AUM practice focused on individuals and families. Since registering with the SEC in 2020, the firm has concentrated on equity-oriented portfolios, using exchange-traded products as a central building block and layering in third-party mutual funds and hedge funds where appropriate. Advisory services emphasize financial planning and discretionary portfolio management for both households and small businesses, with additional capability for managing portfolios for businesses or institutions and providing pension consulting. Investment activity indicates a preference for liquid, publicly traded equities and ETFs as core holdings, while alternatives (external hedge fund managers) are used to provide diversification and reduce correlation to broad market exposures. The Herbst Group uses a single-custodian operating structure and positions itself as a hands-on manager for a modest book of clients rather than a capital allocator or multi-state institutional adviser.

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Public Holdings

Investments & Alternatives

Location & Offices