THE FOUNDRY FINANCIAL GROUP, INC.

RIASEC RegisteredEst. 2024
Total AUM
$284M
Discretionary
$281M
99% of AUM
Avg account
$236K
Accounts
1,206
Employees
11
Advisory reps
7

Firm details

Headquarters
LACONIA, New Hampshire
CRD number
116823
Registered since
January 10, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI84.57%
  • Individuals12.23%
  • Pension & Profit Sharing Plans3.2%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

The Foundry Financial Group, Inc. is an independent registered investment adviser that acts as a capital allocator for individuals, families and some institutional clients. The firm combines financial planning and portfolio management for individuals and small businesses with pension consulting and selection-of-advisers services. Its fee model is flexible, using percentage-of-AUM billing alongside hourly and fixed-fee engagements, which supports both ongoing wealth-management relationships and project-based planning work. Investment behavior is tilted toward pooled, liquid instruments for core equity exposure and selective use of external managers for alternatives. The firm is not positioned as an ESG-focused investor and maintains a concentrated operational footprint rather than a multi-state advisory platform. As a capital allocator it supplements public markets exposure with allocations to third‑party real estate managers and uses annuities and mutual funds where appropriate for client objectives such as income generation and diversification.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 97%, Cash & Cash Equivalents 2%, Exchange Traded Equities 1%97%
  • Public Funds/Mutual Funds97%
  • Cash & Cash Equivalents2%
  • Exchange Traded Equities1%

Contacts

3 of 7
  • Sarah Anderson

    Wealth Management AdvisorCRD 7115768

  • Rachel Dadian

    Client Service SpecialistCRD 7435501

  • Joshua Allen

    Wealth Management AdvisorCRD 6767997

Unlock 4 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 60

Active vs passive

$215M in ETFs

Passive

55%

$118M

Active

45%

$97.5M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$20.1M30,7749.34%

Location

Primary office

LACONIA, NH

BELKNAP

Location

LACONIA, NH

Headquartered in LACONIA, NH, anchoring the Boston-Worcester-Providence, MA-RI-NH-CT metro in the Northeast.

Metro area
Boston-Worcester-Providence, MA-RI-NH-CT
Region
Northeast
County
BELKNAP
Address
67 Water St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth