Birch Financial Group

RIASEC Registered
Total AUM
$265M
Discretionary
$265M
100% of AUM
Avg account
$406K
Accounts
652
Employees
2
Advisory reps
2

Firm details

Headquarters
Keene, New Hampshire
CRD number
332057
Registered since
October 17, 2024
Custodians
ALTRUIST FINANCIAL LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • HNWI83.09%
  • Individuals16.91%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Birch Financial Group is an independent, owner-operated registered investment adviser organized as an LLC. The firm is SEC-registered (registration year 2024) and serves individual and family clients with an emphasis on financial planning and discretionary portfolio management for individuals and small businesses. Its compensation model includes asset-based fees as well as hourly and fixed-fee arrangements, which suggests a blend of ongoing portfolio management and project-based planning work. Investment posture tilts toward public equities—particularly exchange-traded exposures—and the firm identifies as an active ESG investor, indicating some integration of environmental, social, or governance factors into its process. Birch does not position itself as a capital allocator (it does not run private fund-of-funds structures), but it does deploy client capital into third-party alternative managers for select strategies.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 62%, Public Funds/Mutual Funds 34%, State & Local Bonds 3%, Cash & Cash Equivalents 1%62%
  • Exchange Traded Equities62%
  • Public Funds/Mutual Funds34%
  • State & Local Bonds3%
  • Cash & Cash Equivalents1%

Contacts

2 of 2
  • Travis Poodiack

    Travis Poodiack

    Co-FounderCRD 6527796

  • Liana Poodiack

    Liana Poodiack

    Co-FounderCRD 3230074

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 30

Active vs passive

$63.3M in ETFs

Passive

88%

$55.4M

Active

3%

$7.9M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$14.6M21,23323.04%

Location

Primary office

Keene, NH

Cheshire

Location

Keene, NH

Headquartered in Keene, NH, in the Northeast of the United States.

Region
Northeast
County
Cheshire
Address
149 Emerald St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth