THAYER FINANCIAL, L.L.C.

RIASEC RegisteredEst. 2026
Total AUM
$106M
Discretionary
$106M
100% of AUM
Avg account
$216K
Accounts
493
Employees
3
Advisory reps
3

Firm details

Headquarters
HICKORY, North Carolina
CRD number
304729
Registered since
January 2, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI67.61%
  • Individuals27.57%
  • Pension & Profit Sharing Plans4.65%
  • Charitable Organizations0.17%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Thayer Financial, L.L.C. is an independent registered investment adviser organized as a limited liability company and SEC-registered in 2026. The firm serves both individual and family clients as well as institutional clients, offering a mix of fee arrangements including asset-based fees, hourly billing, and fixed-fee engagements. Core advisory services listed on the firm’s filings include financial planning, portfolio management for individuals and small businesses, pension consulting services, and delivery of educational seminars or workshops. The firm does not identify as an active ESG investor and is not identified as a multi-state adviser. Its owner structure is individual ownership rather than a parent institution or corporate owner. Custody and trading appear centralized (see Assets & Accounts).

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 95%, Exchange Traded Equities 3%, Cash & Cash Equivalents 2%95%
  • Public Funds/Mutual Funds95%
  • Exchange Traded Equities3%
  • Cash & Cash Equivalents2%

Owners & executives

1 of 1
  • Robert Smith

    President and CEOCRD 6600354

Contacts

2 of 2
  • Kelly Smith

    Director of OperationsCRD 7862430

  • Brittney Miller

    ParaplannerCRD 6058531

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 31

Active vs passive

$109M in ETFs

Passive

43%

$46.4M

Active

57%

$62.5M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD GROWTH INDEX FUND (VUG)VanguardPassiveLarge Growth$14.6M33,36413.38%

Location

Primary office

HICKORY, NC

CATAWBA

Location

HICKORY, NC

Headquartered in HICKORY, NC, in the South of the United States.

Region
South
County
CATAWBA
Address
439 4th St SW
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth