T.R.U.E. COASTAL CAPITAL, LLC

RIASEC RegisteredEst. 2025
Total AUM
$124M
Discretionary
$124M
100% of AUM
Avg account
$298K
Accounts
416
Employees
4
Advisory reps
2

Firm details

Headquarters
SAVANNAH, Georgia
CRD number
281556
Registered since
April 29, 2025
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI58.33%
  • Individuals41.67%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

T.R.U.E. Coastal Capital, LLC is an independent registered investment adviser serving individual and family clients with a fee model based on a percentage of assets under management. The firm blends financial planning with portfolio management for individuals and small businesses, and it also operates as an insurance broker—indicating a client service model that combines investment advice with insurance and other financial product distribution. Investment activity shows a clear preference for publicly traded equities and exchange-traded products as the primary portfolio building blocks, complemented by allocations to alternatives and income-oriented instruments. The firm does not emphasize ESG investing and appears to target traditional wealth-management objectives—capital appreciation, income generation and diversification—rather than niche thematic mandates.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 60%, Public Funds/Mutual Funds 38%, Cash & Cash Equivalents 2%60%
  • Exchange Traded Equities60%
  • Public Funds/Mutual Funds38%
  • Cash & Cash Equivalents2%

Contacts

2 of 2
  • SAMUEL HUBBARD

    FounderCRD 4202323

  • MICHAEL ROSS

    PresidentCRD 5941473

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SAVANNAH, GA

CHATHAM

Location

SAVANNAH, GA

Headquartered in SAVANNAH, GA, anchoring the Savannah-Hinesville-Statesboro, GA metro in the South.

Metro area
Savannah-Hinesville-Statesboro, GA
Region
South
County
CHATHAM
Address
21 E York St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth