SULLIVAN INVESTMENT MANAGEMENT LLC

Overview

Sullivan Investment Management LLC is a small, fee-based registered adviser that manages portfolios primarily for individual and family clients and small businesses. The firm operates on a discretionary basis and emphasizes equity exposure delivered through exchange-traded vehicles. Its core approach centers on liquid, tradable equities and ETFs as the primary means of capturing market beta and implementing sector or style tilts, while third-party managers are used to add non-correlated return streams. Sullivan charges advisory fees as a percentage of assets under management and does not position itself as an ESG-focused manager. The advisory mandate is focused on consolidated, taxable and tax-aware accounts where exchange-traded equities form the backbone of client allocations. The firm supplements core equity exposures with externally managed hedge fund strategies and mutual funds to provide diversification, downside management and access to investment strategies that are harder to replicate in-house.

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Location & Offices