STOREN FINANCIAL

RIASEC RegisteredEst. 2025
Total AUM
$438M
Discretionary
$438M
100% of AUM
Avg account
$261K
Accounts
1,676
Employees
14
Advisory reps
8

Firm details

Headquarters
ZIONSVILLE, Indiana
CRD number
339197
Registered since
November 21, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals51.94%
  • HNWI46.74%
  • Corporations / Businesses0.66%
  • Pension & Profit Sharing Plans0.65%
  • Charitable Organizations0.01%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Storen Financial is an independent RIA that acts as a capital allocator for both individuals and institutional clients, combining advisory services with brokerage and insurance capabilities. The firm provides financial planning, portfolio management for individuals and small businesses, pension consulting and selection of other advisers, and it operates as a registered representative of a broker‑dealer while holding insurance broker and accountant activities. Fee arrangements are flexible — percentage of AUM, hourly and fixed fees — which supports both ongoing wealth management relationships and project‑based engagements. Investment behavior favors pooled public vehicles: the firm leans heavily on mutual funds and ETFs for core equity exposure and uses its broker/insurance capabilities to deliver a broader product menu when required. Storen Financial is not an ESG‑focused allocator and does not report multistate advisory status. As a capital allocator, it blends discretionary portfolio management with referrals or subadvisory relationships when specialist strategies are needed.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 78%, Exchange Traded Equities 11%, Other 6%, US Government Bonds 3%, State & Local Bonds 1%, Cash & Cash Equivalents 1%78%
  • Public Funds/Mutual Funds78%
  • Exchange Traded Equities11%
  • Other6%
  • US Government Bonds3%
  • State & Local Bonds1%

Owners & executives

2 of 2
  • LAURA BARAHONA

    Chief Compliance OfficerCRD 7212419

  • Greg Storen

    Managing Partner, CEO, AdvisorCRD 4143424

Contacts

3 of 6
  • Joseph Cavazos

    Investment Advisor RepresentativeCRD 7228063

  • Matthew Wilson

    Portfolio AnalystCRD 5012978

  • Ronnie Jackson

    Partner, Wealth AdvisorCRD 6109042

Unlock 3 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 68

Active vs passive

$322M in ETFs

Passive

45%

$145M

Active

45%

$178M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$19.8M33,2006.16%

Location

Primary office

ZIONSVILLE, IN

BOONE

Location

ZIONSVILLE, IN

Headquartered in ZIONSVILLE, IN, anchoring the Indianapolis-Carmel-Muncie, IN metro in the Midwest.

Metro area
Indianapolis-Carmel-Muncie, IN
Region
Midwest
County
BOONE
Address
1120 W Oak St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth