STOREN FINANCIAL
Firm details
- Headquarters
- ZIONSVILLE, Indiana
- CRD number
- 339197
- Registered since
- November 21, 2025
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- Individuals51.94%
- HNWI46.74%
- Corporations / Businesses0.66%
- Pension & Profit Sharing Plans0.65%
- Charitable Organizations0.01%
- Services
- Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers
Firm profile
FINTRXOverview
Storen Financial is an independent RIA that acts as a capital allocator for both individuals and institutional clients, combining advisory services with brokerage and insurance capabilities. The firm provides financial planning, portfolio management for individuals and small businesses, pension consulting and selection of other advisers, and it operates as a registered representative of a broker‑dealer while holding insurance broker and accountant activities. Fee arrangements are flexible — percentage of AUM, hourly and fixed fees — which supports both ongoing wealth management relationships and project‑based engagements. Investment behavior favors pooled public vehicles: the firm leans heavily on mutual funds and ETFs for core equity exposure and uses its broker/insurance capabilities to deliver a broader product menu when required. Storen Financial is not an ESG‑focused allocator and does not report multistate advisory status. As a capital allocator, it blends discretionary portfolio management with referrals or subadvisory relationships when specialist strategies are needed.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds78%
- Exchange Traded Equities11%
- Other6%
- US Government Bonds3%
- State & Local Bonds1%
Owners & executives
2 of 2LAURA BARAHONA
Chief Compliance OfficerCRD 7212419
Greg Storen
Managing Partner, CEO, AdvisorCRD 4143424
Contacts
3 of 6Joseph Cavazos
Investment Advisor RepresentativeCRD 7228063
Matthew Wilson
Portfolio AnalystCRD 5012978
Ronnie Jackson
Partner, Wealth AdvisorCRD 6109042
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 68Active vs passive
$322M in ETFs
45%
$145M
45%
$178M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD 500 INDEX FUND (VOO) | Vanguard | Passive | Large Blend | $19.8M | 33,200 | 6.16% |
Location
ZIONSVILLE, IN
BOONE
Location
ZIONSVILLE, IN
Headquartered in ZIONSVILLE, IN, anchoring the Indianapolis-Carmel-Muncie, IN metro in the Midwest.
- Metro area
- Indianapolis-Carmel-Muncie, IN
- Region
- Midwest
- County
- BOONE
- Address
- 1120 W Oak St
- Time zone
- ET (UTC-5)
- Office locations
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