Sterling Financial Planning Inc

RIASEC Registered

Total AUM

$761M

Discretionary

$488M

64% of AUM

Avg account

$464K

Accounts

1,639

Employees

Advisory reps

Firm details

Headquarters: Sparta, New Jersey
CRD number: 108664
Registered since: November 10, 1998
Website: www.sterlingadvice.com
Custodians: CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types: HNWI80.88%
Individuals16.68%
Charitable Organizations1.9%
Corporations / Businesses0.3%
Pension & Profit Sharing Plans0.25%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Sterling Financial Planning Inc. is an independent, individual-owned registered investment adviser that has been SEC-registered since 1998. The firm serves both individual and family clients as well as institutional clients, offering a mix of financial planning and portfolio management services. Its advisory scope includes financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, and pension consulting services. Fee arrangements are flexible and include percentage-of-AUM, hourly billing, fixed fees and other fee structures. The data indicate the firm does not operate as a capital allocator to external private fund managers.