Step Financial Services, LLC

RIASEC Registered
Total AUM
$5M
Discretionary
$0
0% of AUM
Avg account
$333K
Accounts
15
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
173864
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Step Financial Services, LLC is a small independent registered investment adviser that serves individual and family clients, with a focus on financial planning and bespoke portfolio management for individuals and small businesses. The firm runs a compact book of business and appears to favor model-driven or manager-sleeve approaches delivered on a largely non‑discretionary basis. Investment activity centers on publicly offered pooled vehicles for core equity and fixed income exposure, while third‑party real estate strategies supplement client portfolios where appropriate. Fee arrangements include AUM-based fees alongside hourly and fixed-fee engagements, which supports both ongoing advisory relationships and one‑off planning projects. Given the firm’s scale and client mix, investment decision-making is likely focused on straightforward, scalable solutions—mutual funds and annuity wrappers for broad exposure and risk management, plus selective allocations to external real estate managers when clients seek private-market diversification. The adviser does not position itself as an active ESG investor, and its services are tailored to individual and family needs rather than institutional or pension consulting.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 50%, Cash & Cash Equivalents 26%, Exchange Traded Equities 24%50%
  • Public Funds/Mutual Funds50%
  • Cash & Cash Equivalents26%
  • Exchange Traded Equities24%

Contacts

1 of 1
  • Janet Larsen

    Janet Larsen

    ​President and FounderCRD 4579662

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth