SPARK FINANCIAL ADVISORS

RIASEC RegisteredEst. 2025
Total AUM
$147M
Discretionary
$147M
100% of AUM
Avg account
$236K
Accounts
624
Employees
7
Advisory reps
3

Firm details

Headquarters
RICHMOND, Virginia
CRD number
296914
Registered since
April 28, 2025
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, ALTRUIST FINANCIAL LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • HNWI65.69%
  • Individuals34.31%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Spark Financial Advisors is an independent registered investment adviser that serves individuals and families with financial planning and portfolio management for individuals and small businesses. The firm runs a multi-fee model—percentage-of-AUM, hourly and fixed fees—which allows it to price straightforward portfolio management alongside more complex planning engagements. Spark reports being an active ESG investor and places the bulk of its public exposure into mutual funds and public fund strategies, while selectively adding alternative exposures through third‑party managers. The firm is organized as a limited liability company and is owner-operated rather than structured as a capital allocator. Advisory activity centers on client-level planning and discretionary portfolio management rather than institutional pension consulting or multi-state advisory programs. Its practice profile suggests a client-focused, advice-first model that leans on pooled public funds for core allocations and supplements those with select private placements and real estate investments.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 96%, Exchange Traded Equities 3%, Cash & Cash Equivalents 1%96%
  • Public Funds/Mutual Funds96%
  • Exchange Traded Equities3%
  • Cash & Cash Equivalents1%

Contacts

3 of 3
  • MICHELLE ORELLANA

    Financial PlannerCRD 6816719

  • SUZANNE GRASON

    Senior Financial AdvisorCRD 4695747

  • LAUREN ZANGARDI HAYNES

    FounderCRD 6185087

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

RICHMOND, VA

HENRICO

Location

RICHMOND, VA

Headquartered in RICHMOND, VA, in the South of the United States.

Region
South
County
HENRICO
Address
7130 Glen Forest Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth