TONE CAPITAL, LLC
Firm details
- Headquarters
- RICHMOND, Virginia
- CRD number
- 285622
- Registered since
- May 12, 2025
- Website
- www.tonecapital.com
- Custodians
- INTERACTIVE BROKERS LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI91.69%
- Individuals6.93%
- Charitable Organizations1.37%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients
Firm profile
FINTRXOverview
Tone Capital, LLC is an independent registered investment adviser organized as a limited liability company that serves both individual/family and institutional clients. The firm provides financial planning and portfolio management across households, small businesses and institutions and charges clients via a mix of percentage-of-AUM, hourly and fixed-fee arrangements. Investment activity shows a clear tilt toward publicly traded equities as the primary implementation vehicle, with additional allocations to mutual funds and external real estate strategies. Portfolio construction appears geared toward liquid, exchange-traded instruments for core exposure and tactical adjustments, while using third‑party real estate managers to add diversification and income-oriented alternatives. The firm is not positioned as an ESG-focused investor and currently reports a single-state registration profile.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities67%
- Public Funds/Mutual Funds30%
- Cash & Cash Equivalents2%
- US Government Bonds1%
Contacts
3 of 4MICHAEL PEASLEY
PartnerCRD 2893952
GREGORY SABO
Principal and Portfolio ManagerCRD 2003709
JAMES SHANNON
PrincipalCRD 4521578
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
RICHMOND, VA
HENRICO
Location
RICHMOND, VA
Headquartered in RICHMOND, VA, in the South of the United States.
- Region
- South
- County
- HENRICO
- Address
- 4120 W Broad St
- Time zone
- ET (UTC-5)
- Office locations
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