TONE CAPITAL, LLC

RIASEC RegisteredEst. 2025
Total AUM
$118M
Discretionary
$115M
97% of AUM
Avg account
$370K
Accounts
320
Employees
4
Advisory reps
4

Firm details

Headquarters
RICHMOND, Virginia
CRD number
285622
Registered since
May 12, 2025
Custodians
INTERACTIVE BROKERS LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI91.69%
  • Individuals6.93%
  • Charitable Organizations1.37%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Tone Capital, LLC is an independent registered investment adviser organized as a limited liability company that serves both individual/family and institutional clients. The firm provides financial planning and portfolio management across households, small businesses and institutions and charges clients via a mix of percentage-of-AUM, hourly and fixed-fee arrangements. Investment activity shows a clear tilt toward publicly traded equities as the primary implementation vehicle, with additional allocations to mutual funds and external real estate strategies. Portfolio construction appears geared toward liquid, exchange-traded instruments for core exposure and tactical adjustments, while using third‑party real estate managers to add diversification and income-oriented alternatives. The firm is not positioned as an ESG-focused investor and currently reports a single-state registration profile.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 67%, Public Funds/Mutual Funds 30%, Cash & Cash Equivalents 2%, US Government Bonds 1%67%
  • Exchange Traded Equities67%
  • Public Funds/Mutual Funds30%
  • Cash & Cash Equivalents2%
  • US Government Bonds1%

Contacts

3 of 4
  • MICHAEL PEASLEY

    PartnerCRD 2893952

  • GREGORY SABO

    Principal and Portfolio ManagerCRD 2003709

  • JAMES SHANNON

    PrincipalCRD 4521578

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

RICHMOND, VA

HENRICO

Location

RICHMOND, VA

Headquartered in RICHMOND, VA, in the South of the United States.

Region
South
County
HENRICO
Address
4120 W Broad St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth