SOUND ADVICE FINANCIAL INC.
Firm details
- Headquarters
- BANNOCKBURN, Illinois
- CRD number
- 327104
- Registered since
- July 6, 2023
- Fee structure
- Other
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Sound Advice Financial Inc. is a small SEC-registered corporate adviser that offers financial planning and portfolio management targeted at individuals and small businesses. The firm was registered with the SEC in 2023 and is owned as a domestic entity/individual. Its regulatory classification is unclassified and it does not position itself as a pension consultant, capital allocator, or a multi-state adviser. The firm does not identify as an active ESG investor. Investment activity centers on traditional advisory work—developing plans and managing portfolios for retail and small-business clients—while also incorporating third-party alternative managers when appropriate. The firm’s fee structure is listed as “Other,” indicating it may use nonstandard billing arrangements (for example hourly, flat retainer, subscription, or custom negotiated fees) rather than a simple AUM-based percentage. Given its stated advisory activities, expect a client focus on individualized plans and discretionary or non-discretionary portfolio oversight at the household and small-business level.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Owners & executives
1 of 1DAVID LYON
Co-Founder & CEOCRD 5694691
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
BANNOCKBURN, IL
LAKE
Location
BANNOCKBURN, IL
Headquartered in BANNOCKBURN, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.
- Metro area
- Chicago-Naperville, IL-IN-WI
- Region
- Midwest
- County
- LAKE
- Address
- 2515 Waukegan Rd
- Time zone
- CT (UTC-6)
- Office locations
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