SOUND ADVICE FINANCIAL INC.

RIASEC RegisteredEst. 2023
Total AUM
Avg account
$0
Accounts
0
Employees
13
Advisory reps
1

Firm details

Headquarters
BANNOCKBURN, Illinois
CRD number
327104
Registered since
July 6, 2023
Fee structure
Other
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Sound Advice Financial Inc. is a small SEC-registered corporate adviser that offers financial planning and portfolio management targeted at individuals and small businesses. The firm was registered with the SEC in 2023 and is owned as a domestic entity/individual. Its regulatory classification is unclassified and it does not position itself as a pension consultant, capital allocator, or a multi-state adviser. The firm does not identify as an active ESG investor. Investment activity centers on traditional advisory work—developing plans and managing portfolios for retail and small-business clients—while also incorporating third-party alternative managers when appropriate. The firm’s fee structure is listed as “Other,” indicating it may use nonstandard billing arrangements (for example hourly, flat retainer, subscription, or custom negotiated fees) rather than a simple AUM-based percentage. Given its stated advisory activities, expect a client focus on individualized plans and discretionary or non-discretionary portfolio oversight at the household and small-business level.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Owners & executives

1 of 1
  • DAVID LYON

    Co-Founder & CEOCRD 5694691

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

BANNOCKBURN, IL

LAKE

Location

BANNOCKBURN, IL

Headquartered in BANNOCKBURN, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.

Metro area
Chicago-Naperville, IL-IN-WI
Region
Midwest
County
LAKE
Address
2515 Waukegan Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth