SORENSON IMPACT ADVISORY

RIASEC RegisteredEst. 2023
Total AUM
$255M
Discretionary
$217M
85% of AUM
Avg account
$31.9M
Accounts
8
Employees
5
Advisory reps
2

Firm details

Headquarters
SALT LAKE CITY , Utah
CRD number
324124
Registered since
January 3, 2023
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM
Client types
  • Charitable Organizations83.07%
  • HNWI16.93%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Sorenson Impact Advisory operates as a limited liability company that functions as a capital allocator for both high-net-worth individuals/families and institutional investors. The firm is SEC-registered (2023) and charges fees on a percentage-of-assets-under-management basis. Its advisory footprint centers on portfolio management for individuals, small businesses, and institutional clients, and it also acts as a selector of third‑party advisers and managers. Investment activity shows a clear tilt toward private investment vehicles: private funds represent the firm’s largest single asset class. Sorenson Impact Advisory is identified as an active ESG investor, and that focus appears woven into how it evaluates and allocates capital across public and private strategies. The firm is not multi-state registered and is not listed as a newly formed adviser despite its recent SEC registration.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Private Funds 40%, Exchange Traded Equities 27%, Public Funds/Mutual Funds 16%, US Government Bonds 9%, Cash & Cash Equivalents 8%, Other 1%40%
  • Private Funds40%
  • Exchange Traded Equities27%
  • Public Funds/Mutual Funds16%
  • US Government Bonds9%
  • Cash & Cash Equivalents8%

Owners & executives

1 of 1
  • ANDREW MORALES

    Chief Compliance OfficerCRD 6431586

Contacts

1 of 1
  • Lauren Sercu

    Managing DirectorCRD 6887660

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SALT LAKE CITY , UT

SALT LAKE

Location

SALT LAKE CITY , UT

Headquartered in SALT LAKE CITY , UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
SALT LAKE
Address
6330 S 3000 E
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth