Cannon Capital Management, Inc.

RIASEC RegisteredEst. 2016
Total AUM
$386M
Discretionary
$386M
100% of AUM
Avg account
$1.6M
Accounts
243
Employees
8
Advisory reps
4

Firm details

Headquarters
Salt Lake City , Utah
CRD number
144247
Registered since
August 8, 2016
Custodians
CHARLES SCHWAB & CO., INC., EMPOWER
Fee structure
Percentage of AUM
Client types
  • HNWI53.59%
  • Pension & Profit Sharing Plans31.38%
  • Individuals11.38%
  • Charitable Organizations3.66%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Cannon Capital Management, Inc. is an independent, SEC-registered advisory firm organized as a corporation and operating since 2016. The firm is owner-managed and serves both individual/family clients and institutional clients. Its fee model is a percentage of assets under management and its stated advisory services include financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, and pension consulting. Cannon does not identify as an active ESG investor and is not positioned as a capital allocator; instead it implements client portfolios using mutual funds, ETFs, individual securities and third‑party alternative funds. The firm reports discretionary management across its client base.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 72%, Other 16%, US Government Bonds 7%, Cash & Cash Equivalents 5%72%
  • Public Funds/Mutual Funds72%
  • Other16%
  • US Government Bonds7%
  • Cash & Cash Equivalents5%

Contacts

3 of 4
  • Justin Vargas

    Justin Vargas

    Portfolio ManagerCRD 8019054

  • Chace Cannon

    Chace Cannon

    Managing DirectorCRD 5960781

  • Clinton Cannon

    Clinton Cannon

    Managing DirectorCRD 2304488

Unlock 1 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 17

Active vs passive

$102M in ETFs

Passive

81%

$82.7M

Active

19%

$19.4M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US MID-CAP ETF (SCHM)SchwabPassiveMid Cap Blend$15.7M425,77115.38%

Location

Primary office

Salt Lake City , UT

Salt Lake

Location

Salt Lake City , UT

Headquartered in Salt Lake City , UT, anchoring the Salt Lake City-Provo-Orem, UT metro in the West.

Metro area
Salt Lake City-Provo-Orem, UT
Region
West
County
Salt Lake
Address
6768 S 1300 E
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth